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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading performance marketing strategies, managing client relationships, and optimizing paid search campaigns. Proficient in budget forecasting, team management, and leveraging industry tools to drive innovative solutions and client success.
Highest-signal resume keywords
Performance Marketing StrategyGoogle Ads CertificationClient Relationship ManagementBid Management ToolsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimisationBudget ForecastingData-Driven StrategiesDigital Media KnowledgePerformance Marketing
Soft Skills
Excellent CommunicationTime ManagementAttention to DetailPresentation SkillsAbility to Work Under Pressure
Tools & Technologies
Google AnalyticsMicrosoft AdsSA360PacvueSkaii
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Paid SearchClient Portfolio ProfitabilityCross-Channel StrategyBusiness DevelopmentDigital Innovation
About the role
Key responsibilities & impact- Lead strategy and implementation of innovative paid performance solutions for clients
- Lead the search product, service delivery and overall client relationship for major UK retail clients
- Oversee campaign optimisation using bid management tools
- Drive best practice, innovation and automation across paid search
- Forecast and plan monthly budgets in line with client objectives and targets
- Assist managers with search marketing strategy development and planning
- Collaborate with Havas teams to improve cross-channel strategy, execution and measurement
- Identify cross-sell, new solution and agency revenue opportunities
- Contribute to new business prospecting, business development meetings and pitches
- Manage personal development plans, appraisals, training and technical development for direct reports
- Own team operations, client portfolio profitability, budgeting and finance administration
- Act as senior client contact, manage expectations and resolve escalations
- Present campaign strategies, recommendations and results to clients
- Develop roadmaps, media plans, reporting and strategy across the client portfolio
- Identify organic growth opportunities and strengthen client relationships
- Lead new business processes and provide strategic leadership and thought leadership
- Develop data-driven strategies and test-and-learn programmes
- Champion digital innovation, recruitment, case studies, awards and media beta participation
- Improve paid performance operations, client delivery and the paid search product
Requirements
What you’ll need- At least 5 years’ experience within a Performance remit, ideally within an agency environment
- Proven experience working with enterprise-level clients and large budgets (£1 million+) in paid search
- Proven experience leading client relationships and delivering against large budgets
- Extensive experience and proven certification across Google Ads, Microsoft Ads, Google Analytics and SA360
- Experience with bid technology such as Pacvue and Skaii
- Up-to-date knowledge of competitor tools including SimilarWeb, Adthena and SEMrush
- Excellent knowledge of industry tools and latest technologies
- Ability to communicate well, interpret performance marketing to clients and manage client expectations
- Passion for and wide understanding of all aspects of digital media
- Essential line management experience; management of multiple direct reports preferred
- Strong time management and ability to prioritise workload across the team
- Excellent written and verbal communication, with confident presentation skills
- Ability to work under pressure
- Thorough attention to detail
- Commercial experience and responsibility/exposure for clients or team
Benefits
Comp & perks- Equal opportunities employer
- Zero tolerance for discrimination
- Permanent employment contract
- Hybrid working arrangement