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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing SMB sales strategies, managing sales pipelines, and achieving revenue targets. Proficient in building dealer relationships and leveraging CRM tools for data-driven decision-making.
Highest-signal resume keywords
SMB Sales Strategy DevelopmentPipeline DevelopmentSales Goal AchievementCRM and Sales Reporting ToolsCommercial Interiors Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingRevenue Performance ManagementProgram Profitability AnalysisKPI TrackingMarket Penetration Strategies
Soft Skills
Coaching and DevelopmentTeam AccountabilityCollaboration
Tools & Technologies
CRM PlatformsReporting ToolsMarketing Automation Platforms
Industry Keywords
Commercial Market ExperienceDealer-Supported Sales ModelContract Office FurnitureArchitectural Products
About the role
Key responsibilities & impact- Develop and lead Haworth’s SMB sales strategy, including structure, processes, resources, and go-to-market approach.
- Own SMB pipeline development, revenue performance, sales goal achievement, and program profitability across direct and dealer-supported channels.
- Translate company growth objectives into actionable sales strategies that increase market penetration and produce measurable revenue results.
- Establish, test, and refine an initial SMB pilot program using market feedback, performance data, and partner input.
- Lead field sales representatives developing SMB opportunities within designated markets and dealer territories.
- Hire, coach, develop, and hold sales team members accountable for individual and team goals.
- Partner with dealer leadership and existing field sales teams to support shared customers and strengthen channel relationships.
- Build dealer relationships and adapt the SMB approach to dealer capabilities, market dynamics, and customer needs.
- Collaborate with Sales, Marketing, E-commerce, Product, Finance, and other business partners.
- Establish scalable sales processes, service-level expectations, scripts, enablement resources, and operating rhythms.
- Develop sales forecasts, budgets, performance targets, and operating plans; monitor results and adjust strategy.
- Track KPIs including pipeline growth, conversion, sales productivity, revenue attainment, channel performance, and profitability.
- Use CRM, reporting, and marketing automation platforms for pipeline visibility and data-informed decisions.
- Identify barriers to growth and implement practical solutions across people, product, process, pricing, and channel considerations.
- Represent the SMB program with internal leaders, dealer partners, and field sales teams.
- Perform other duties within scope as assigned.
Requirements
What you’ll need- Bachelor’s degree in Business, Sales, Marketing, Communications, Architecture, Interior Design, or a related field.
- 7 years of related sales, account development, business development, or commercial market experience with a bachelor’s degree, or 5 years of related experience with a master’s degree.
- 3 years of experience directly supervising sales professionals.
- Experience within commercial interiors, contract office furniture, architectural products, or a related dealer-supported sales environment.
- Demonstrated success driving sales growth, developing pipeline, and achieving revenue or quota targets.
- Experience working within a dealer, distributor, or channel-partner sales model.
- Experience using CRM and sales reporting tools to manage pipeline, forecasting, and performance.
- Ability to travel up to 50%.
- Current and continuing right to work in the United States without sponsorship.
- Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
- Military Equivalency at www.mynextmove.org/vets/find/military
Benefits
Comp & perks- 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
- Priority Health Medical options
- Delta Dental
- Vision Insurance
- 401k match: Haworth will match up to 7% of annual salary when contributing 6%
- Company-provided Short-Term Disability insurance
- Company-provided Long Term Disability insurance
- Company-provided Life Insurance
- Tuition Reimbursement
- Volunteer Time Off
- Parental Leave
- Pet Insurance
- Zero Waste to Landfill