Growth Analytics, Operations Lead

Haystack News

. Own paid growth measurement across AppsFlyer, SKAdNetwork, deep link tracking, and CTV placements on Roku, Fire TV, Vizio, and Samsung .

Posted 9/23/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth measurement and analytics, utilizing tools like SQL and Snowflake to design automated reporting systems and dashboards. Proficient in conducting incrementality tests and financial modeling to drive user growth and marketing ROI.

Highest-signal resume keywords

SQL ProficiencyGrowth Analytics ExperienceMMP ManagementAutomated Dashboard DevelopmentIncrementality Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisFinancial ModelingLTV ModelingCAC CalculationStatistical Significance EvaluationA/B TestingExperimentation FrameworksBudget ForecastingDeep Linking UnderstandingUnit Economics

Soft Skills

Proactive ApproachCommunication Skills

Tools & Technologies

AppsFlyerSnowflakeLookerModeTableauAI ToolsSKAdNetworkGoogle AdsMeta AdsApple Search Ads

Certifications & Qualifications

Bachelor’s Degree in Quantitative FieldAdvanced Degree (MBA or M.S.) - Plus

Industry Keywords

Consumer AppStreamingMediaGamingConnected TV AdvertisingMobile Gaming User AcquisitionAd-Supported Streaming

Tech Stack

Tools & technologies

PythonRokuSQLTableau

About the role

Key responsibilities & impact

Own paid growth measurement across AppsFlyer, SKAdNetwork, deep link tracking, and CTV placements on Roku, Fire TV, Vizio, and Samsung
Validate MMP data against reality and correct tracking drift
Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns across Snowflake and third-party tools
Build LTV, CAC, and payback models by platform and device
Design and run incrementality tests, including holdout, geo, and pre/post tests
Build and monitor A/B tests and experimentation frameworks with Product and Data teams
Identify and communicate actionable insights that drive user growth, partner success, and marketing ROI
Manage budget pacing, forecasting, and reconciliation across Meta, Google, Apple Search Ads, and CTV platforms
Collaborate with Growth Marketing on bid and budget changes and automate routine changes
Perform financial modeling and deal analysis to predict efficacy, ROI, CPI, and CAC
Build monitoring checks for broken pipelines, incorrect CAC numbers, and tracking integrity
Use AI tools daily to write and check queries, build automations, and compile reports

Requirements

What you’ll need

Bachelor’s degree in a quantitative or analytical field required, such as Mathematics, Economics, Statistics, or Engineering
4 to 7 years in growth or marketing analytics, marketing operations, or media buy operations
At least 2 years inside a paid acquisition team at a consumer app, streaming, media, or gaming company
Fluent in SQL
Comfortable in Snowflake or similar data platforms
Experience building analytics from 0→1, including automated dashboards using Looker, Mode, Tableau, or equivalent
Experience owning or running an MMP or attribution setup such as AppsFlyer, Adjust, Branch, or similar
Understanding of SKAdNetwork, lookback windows, and deep linking
At least one incrementality or holdout test conducted, with ability to explain its impact
Ability to design and interpret controlled tests and evaluate statistical significance
Understanding of unit economics, growth levers, and ROI
Experience building or maintaining an LTV or payback model used for spend decisions
Proactive and hands-on approach
Current AI tools used daily to write and check queries and build automations
Advanced degree such as MBA or M.S. is a plus
Python or R is a plus
Connected TV advertising, mobile gaming user acquisition, or ad-supported streaming experience is a bonus

Benefits

Comp & perks

Competitive compensation and benefits
Opportunity to work with a mission-driven team
Direct collaboration with founders and senior leaders
Low-ego, no-politics environment
Opportunities to grow and develop future leadership skills