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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns across platforms such as Google Ads and Meta Ads, with a strong ability to analyze performance metrics and optimize strategies for client growth. Possesses exceptional organizational and communication skills to effectively collaborate with clients and internal teams.
Highest-signal resume keywords
Paid Media Campaign ManagementGoogle Ads ProficiencyData Analysis and InsightsPerformance Metrics OptimizationStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media Campaign ManagementData AnalysisAudience SegmentationCreative TestingPerformance Metrics MonitoringOptimization StrategiesBudget ManagementMeasurement KnowledgeUTM TrackingGA4 Fundamentals
Soft Skills
Organizational SkillsCommunication SkillsCuriosity for Digital MarketingPassion for LearningCollaboration
Tools & Technologies
Google AdsMeta Business ManagerGoogle AnalyticsMicrosoft ExcelGoogle Sheets
Industry Keywords
Digital MarketingCampaign PerformanceClient CollaborationGrowth StrategyCreative Strategy
About the role
Key responsibilities & impact- Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of clients in their growth phase.
- Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and others.
- Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements.
- Monitor campaign performance metrics, including CPA and ROAS, and implement optimizations to achieve client goals.
- Collaborate directly with clients’ teams by providing performance reports, communicating why results are occurring, and defining next steps.
- Draw insights from creative testing and collaborate with creative teams to guide campaign assets and creative strategy.
- Stay updated on trends, tools, and strategies in paid media and digital marketing.
- Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.
Requirements
What you’ll need- 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.
- A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer.
- Proficiency in platforms like Google Ads, Meta Business Manager, and Google Analytics.
- Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions through tools like Microsoft Excel or Google Sheets.
- A growing practical measurement knowledge such as: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong.”
- Exceptional organizational skills, with the ability to manage multiple projects and deadlines.
- Strong communication skills in English - both written and verbal - and the ability to explain performance changes and next steps in plain language to clients.
- A passion for learning and growing as a marketer, and driving performance results
Benefits
Comp & perks- Competitive salary
- Fully remote work environment
- 401(k)
- Unlimited PTO
- Pays 100% Health, Vision & Dental Insurance for US Employees
- Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
- Opportunities to travel
- Flexible work hours based on the traditional schedule
- Working with a team of marketing nerds striving to find the cutting edge of our trade
- Work anywhere! — We are a 100% remote company (even prior to COVID)