Growth Marketing Manager

Headway EdTech

. Launch and scale Google Search campaigns from the ground up .

Posted 10/27/2026full-timeRemote • UkraineMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in launching and scaling Google Search campaigns, optimizing paid acquisition strategies, and leveraging AI tools for performance enhancement. Proven ability to manage large budgets and contribute to product decisions from a marketing perspective.

Highest-signal resume keywords

Google Ads ManagementCampaign OptimizationPaid Acquisition StrategyGoogle Ads AI ToolsDemand Gen Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsCampaign SetupPerformance TrackingKeyword StrategyCPA OptimizationScaling CampaignsProduct LaunchUnit EconomicsLanding Page OptimizationBudget Management

Soft Skills

Clear Communication

Tools & Technologies

Google Ads AI ToolsDemand GenPMax

Certifications & Qualifications

Google Ads Certifications

Industry Keywords

Paid MarketingAcquisition StrategyPerformance MarketingDigital AdvertisingCampaign Management

About the role

Key responsibilities & impact

Launch and scale Google Search campaigns from the ground up
Own paid marketing from campaign setup through performance tracking and further iterations
Drive down CPA through campaign structure, localized landing pages across GEOs, keyword strategy, and related optimization
Integrate Google Ads AI tools and other automations into daily workflows
Enable growth with new Google Ads formats and channels, including Demand Gen and PMax
Leverage AI in daily work
Own paid acquisition strategy and execution, unit economics, and contribute to product decisions from a paid marketing perspective

Requirements

What you’ll need

4+ years of hands-on experience with Google Ads
Track record of managing Google Search campaigns on large budgets ($100k+ monthly spend)
Experience launching campaigns and products from 0 to 1, then scaling them
Solid working knowledge of Google Ads inventory
Hands-on experience with Google Ads AI tools
English at B2+ level, with confident, clear communication
Nice-to-have: experience with Demand Gen and PMax
Nice-to-have: Google Ads certifications

Benefits

Comp & perks

An office with a reliable shelter, generators, satellite internet, and other amenities
Access to the corporate knowledge base and professional communities
Personal development plan
Compensation for English language learning, external training, and courses
Medical insurance and full sick leave compensation
Sports activities: running, yoga, boxing, and more
Corporate holidays: a week-long paid holiday twice a year
Supporting initiatives that help Ukraine