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Headway

Digital Marketing Channel Manager – Affiliate, Creator/Influencer

Headway

. Get Headway live on relevant paid listicles and negotiate placement, rank, and terms .

Posted 11/3/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $121,600 - $190,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing affiliate and influencer programs, with a strong focus on relationship building and brand compliance in regulated environments. Proven ability to grow channels while maintaining cost efficiency and measuring incrementality.

Highest-signal resume keywords
Affiliate Program ManagementInfluencer Program ManagementImpact Platform ExperienceRelationship BuildingHealthcare Partnerships Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Listicle PlacementSponsorship NegotiationIncrementality MeasurementCAC ManagementContract Management
Soft Skills
CommunicationNegotiationCollaboration
Tools & Technologies
Impact
Industry Keywords
Healthcare CompliancePublisher RelationshipsCreator PartnershipsMental Health Sponsorships

About the role

Key responsibilities & impact
  • Get Headway live on relevant paid listicles and negotiate placement, rank, and terms
  • Earn placements in organic listicles through outreach, PR, and publisher relationships
  • Find and test contextually relevant sponsorships, including mental health podcasts, newsletters, and communities
  • Build and manage the creator and influencer program through Impact, including sourcing, contracts, briefs, and payouts
  • Partner with the Brand team to ensure partners and creators follow brand guidelines and healthcare claims rules
  • Grow the channel against scale and CAC goals
  • Measure the channel’s incrementality
  • Build partner relationships that strengthen over time

Requirements

What you’ll need
  • Hands-on experience running affiliate, listicle, and creator or influencer programs
  • Experience with platforms such as Impact
  • Ability to grow volume while holding CAC
  • Understanding of incrementality and methods to measure it in hard-to-measure channels
  • Experience building and maintaining relationships with publishers, creators, and partners
  • Ability to keep partners on brand while allowing creators to sound authentic
  • Partnerships experience in healthcare or other regulated categories is nice to have
  • Authorization to work in the United States

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • HSA/FSA
  • 401(k), including match for 2027
  • Carrot Fertility reimbursement
  • Paid parental, medical, and caregiver leave
  • Equity
  • Health and wellness benefits
  • Retirement savings
  • Meaningful ownership opportunities through equity