Digital Marketing Channel Manager – Social, Premium Video

Headway

. Own paid social on Meta end to end, including strategy, budget, buying, optimization, and scaling to efficient CAC .

Posted 11/3/2026full-timeRemote • United StatesSeniorLead💰 $121,600 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social campaigns on Meta, with a focus on strategy, optimization, and measurable results. Proficient in building AI workflows and conducting incrementality tests to drive performance in healthcare or regulated-category advertising.

Highest-signal resume keywords

Paid Social Campaign ManagementOLV/CTV ExperienceAI Process DevelopmentData Measurement SkillsCreative Strategy Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementCreative Brief WritingIncrementality TestingAttribution AnalysisPerformance MarketingVideo Campaign LaunchData AnalysisCreative Concept DevelopmentAI Workflow Design

Soft Skills

Creative ThinkingPerformance-First Mindset

Industry Keywords

Healthcare AdvertisingRegulated-Category AdvertisingPatient Growth MarketingMeta AdvertisingOLVCTV

About the role

Key responsibilities & impact

Own paid social on Meta end to end, including strategy, budget, buying, optimization, and scaling to efficient CAC
Launch and scale premium video campaigns across OLV and CTV
Design tests and scale measurable premium video programs
Lead creative strategy and testing with the internal Creative team, external agencies, and Product Marketing
Shape creative concepts and write campaign briefs
Build AI and agent workflows for creative variation, campaign builds, QA, pacing, reporting, and insights
Design incrementality tests, including holdouts and geo tests
Convert test results into budget and creative decisions
Share learnings and AI playbooks across Patient Growth
Report to the Director of Patient Growth Marketing

Requirements

What you’ll need

8+ years of paid social experience at scale with clear, measurable results
Hands-on OLV/CTV experience
Experience working as an individual contributor without requiring a team under you
Concrete experience building AI processes or agents that changed how work gets done
Creative thinking with a performance-first mindset while protecting the brand
Rigorous data and measurement skills
Comfort with incrementality, attribution, and MMM trade-offs
Healthcare or regulated-category advertising experience is nice to have
Must be authorized to work in the United States
Must indicate whether visa sponsorship will be required

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
HSA/FSA
401(k) including match for 2027
Carrot Fertility reimbursement
Paid parental leave
Paid medical leave
Paid caregiver leave
Equity/meaningful ownership opportunities
Health and wellness benefits
Retirement savings
Remote work arrangement