Director, Consumer Comms – Social Media

Headway

. Set consumer communications and earned media messaging and strategy .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $212,000 - $265,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer communications and brand strategy, with a strong focus on data storytelling and media relations. Proven ability to lead teams, develop engaging content across multiple channels, and navigate cultural conversations effectively.

Highest-signal resume keywords

Consumer CommunicationsData StorytellingMedia RelationsSocial Media StrategyTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingBrand DevelopmentAnalyticsContent CreationSearch OptimizationCultural PositioningEngagement GrowthAgency ManagementData AnalysisDigital Storytelling

Soft Skills

CollaborationCultural InstinctsRisk ManagementHands-On LeadershipCommunication

Tools & Technologies

YouTubeSubstackSocial Media ChannelsAnalytics ToolsContent Management Systems

Industry Keywords

Mental HealthRegulated IndustryConsumer OutletsEarned MediaOrganic Social

About the role

Key responsibilities & impact

Set consumer communications and earned media messaging and strategy
Build Headway’s relevance in the news cycle and identify relevant cultural conversations
Maintain relationships with reporters at relevant consumer outlets
Manage the agency partner
Work with research and analytics teams to create and distribute data storytelling across earned, owned, and social channels
Build and lead the organic social team
Set social channel strategy and develop engaging content
Own patient brand content across blog, YouTube, Substack, and other channels
Improve content discoverability across search and AI tools
Identify opportunities to position Headway within cultural conversations
Lead and grow a small team while working hands-on
Collaborate with Communications, Brand, Product Marketing, research, and analytics teams

Requirements

What you’ll need

10+ years in consumer communications
Ideally at least 3+ years in-house leading teams
Experience leading or partnering closely with social or content marketing
Experience building a consumer communications or brand function from the ground up
Deep media relations skills and relationships with reporters at relevant consumer outlets
Experience managing an agency
Strong data storytelling skills, turning research and analytics into engaging consumer content
Experience leading organic social, selecting effective channels, creating high-performing content, and growing genuine engagement
Builder and player-coach able to establish a small team while contributing hands-on
Sharp cultural instincts and ability to take calculated, brand-aligned risks
Bonus points for experience in mental health or another regulated industry
Authorized to work in the United States for any employer

Benefits

Comp & perks

Medical, dental, and vision insurance
HSA/FSA
401(k) including match for 2027
Carrot Fertility reimbursement
Paid parental, medical, and caregiver leave
Equity
Health and wellness benefits
Retirement savings
Meaningful ownership opportunities through equity
Reasonable accommodations for persons with disabilities