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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand marketing, product marketing, and integrated marketing, with a strong focus on campaign optimization and consumer insights. Proven ability to lead teams, manage large budgets, and drive brand strategy in competitive and regulated markets.
Highest-signal resume keywords
Brand MarketingProduct MarketingIntegrated MarketingCampaign OptimizationMedia Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingIncrementality TestingMedia MixAttribution ModelingCampaign PlanningBudget ManagementConsumer InsightsFunnel ConversionAcquisition EfficiencyBrand Strategy
Soft Skills
Team LeadershipCollaborationCommunicationCreativityProblem-Solving
Industry Keywords
Consumer TechMulti-Sided MarketplaceBrand AwarenessBrand PerceptionInfluencer MarketingBrand PartnershipsAdvertising CampaignsMarket DifferentiationRegulated CategoriesConsumer Product Experiences
About the role
Key responsibilities & impact- Lead a team responsible for patient and brand marketing
- Report to the Head of Brand, PMM & Communications
- Bring consumer product experiences to market for patients
- Develop insight into patients’ beliefs, fears, and needs throughout their mental healthcare journey
- Plan 360 advertising campaigns, influencer marketing campaigns, brand partnerships, activations, and experiences
- Plan media campaigns, manage large budgets, test and optimize spend and channel mix
- Shape products, content, and experiences to differentiate Headway in the market
- Own brand awareness, brand perception, funnel conversion, acquisition efficiency, and experimentation outcomes
- Use A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling
- Attract, develop, and retain high-performing marketers
Requirements
What you’ll need- Experience across brand marketing, product marketing, and integrated marketing
- At least 3 years of hands-on media experience
- Understanding of media math and campaign optimization for business goals
- Experience leading or closely partnering with product marketing teams
- Experience driving brand strategy, creative, and partnerships in highly competitive, regulated categories
- 15+ years of marketing experience
- Mix of agency and in-house experience
- Experience at best-in-class consumer tech brands
- Multi-sided marketplace experience is a plus
Benefits
Comp & perks- Equity
- Robust health and wellness benefits
- Retirement savings
- Meaningful ownership opportunities through equity
- Reasonable accommodations for persons with disabilities