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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth through multi-channel marketing strategies, including SEM, social media, and organic demand generation, while effectively managing and developing a high-performing channel team.
Highest-signal resume keywords
Multi-Channel Marketing LeadershipSEM/Paid Social FluencyPerformance Marketing MeasurementChannel Management ExperienceCollaboration with Finance and Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEMPaid SocialOrganic Demand GenerationPerformance Marketing MeasurementCPATRoASChannel Strategy DevelopmentRapid ExperimentationAcquisition StrategyValue-Based Framework
Soft Skills
CoachingTeam ManagementCollaboration
Industry Keywords
Growth MetricsCustomer Acquisition CostLifecycle MarketingReferral MarketingRevenue Operations
About the role
Key responsibilities & impact- Drive growth in Headway's provider base and revenue while improving mix and channel metrics to reduce CAC over time
- Own and scale the paid, organic, lifecycle, referral, and other channel portfolio
- Test new channels, strategies, and campaigns to drive growth
- Hire, coach, and manage the channel team
- Segment acquisition efforts and shift toward a value-based framework
- Reset performance measurement
- Partner with Sales, RevOps, Finance, and R&D on growth goals
- Report to the Head of Provider Growth and participate in the growth leadership team
Requirements
What you’ll need- Experience leading a marketing organization with multiple channels (SEM, social, organic, lifecycle, referral, etc.) at a company with an acquisition machine as large or larger than Headway's
- Track record of launching impactful new channels, strategies, and rapid experimentation
- Fluency in SEM/paid social and organic demand generation
- Experience with paid acquisition approaches such as CPA and TRoAS
- Ability to develop and evolve performance marketing measurement
- Experience hiring, developing, and managing channel managers and individual contributors
- Track record collaborating with Finance, R&D, and Sales
- Authorized to work in the United States for any employer
Benefits
Comp & perks- Equity / meaningful ownership opportunities
- Robust health and wellness benefits
- Retirement savings
- Reasonable accommodations for persons with disabilities