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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing lifecycle programs across multiple channels, including email, SMS, and in-app notifications, with a strong focus on patient activation and retention. Proficient in A/B testing, data validation, and collaboration with cross-functional teams to enhance campaign effectiveness.
Highest-signal resume keywords
Lifecycle Program DevelopmentA/B Testing Design and AnalysisIterable or Braze ProficiencyData Validation and QAConsumer Health or Wellness Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Program BuildingA/B TestingCampaign SegmentationData AnalysisEvent Data ValidationHoldout Group MeasurementCampaign Logic QAPredictive Signal IncorporationBehavioral Event InstrumentationExperimentation Roadmap Development
Soft Skills
CollaborationAdaptabilityProblem-Solving
Tools & Technologies
IterableBrazeAI Tools
Industry Keywords
Consumer HealthWellnessSubscription ServicesFinancial Services
About the role
Key responsibilities & impact- Build the owned-channel relationship with every Headway patient from first contact through long-term care
- Design and build triggered lifecycle journeys across email, SMS, push, and in-app
- Run campaigns across welcome, activation, re-engagement, and long-term retention stages
- Own segmentation end-to-end, including pulling audiences, validating event data, and QAing campaign logic
- Design and run A/B and multivariate tests
- Measure incrementality through holdouts and downstream conversion
- Build from a queue of campaign ideas and backlog
- Partner with Product to align lifecycle programs to product milestones and patient-facing features
- Work with Engineering to instrument behavioral events and build notification infrastructure
- Collaborate with Data Science to incorporate predictive signals into campaign triggers and personalization
- Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention
Requirements
What you’ll need- 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
- Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
- Consumer health, wellness, subscription, or financial services background
- Personally designed, run, and analyzed A/B tests in lifecycle
- Ability to explain what a holdout group is and why it matters
- Comfortable pulling a segment, validating event data, and QAing a campaign flow without filing a data ticket
- Active practitioner with AI tools
- Comfortable working in ambiguity
- Authorization to work in the United States for any employer
- Must not require visa sponsorship for employment visa status
Benefits
Comp & perks- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
- Robust health and wellness benefits
- Retirement savings
- Meaningful ownership opportunities through equity