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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing lifecycle marketing strategies that enhance provider engagement and retention. Proficient in using behavioral data for segmentation and creating targeted campaigns across various channels.
Highest-signal resume keywords
Lifecycle Marketing StrategyIterable Platform ExperienceBehavioral Data SegmentationCampaign Development and LaunchCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Program DevelopmentSegmentation and Trigger LogicSuccess Metrics DefinitionCampaign Testing and DeploymentProduct Adoption Strategies
Soft Skills
Analytical ThinkingCollaborationCommunication
Tools & Technologies
IterableIntercom
Industry Keywords
Marketplace EnvironmentSubscription ModelProduct-Led GrowthCustomer Behavior ChangeProvider Engagement
About the role
Key responsibilities & impact- Define how Headway engages active providers across their journey
- Identify moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference
- Design programs moving providers from activation through product adoption and long-term engagement
- Build segmentation and triggered experiences based on provider behavior
- Own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels
- Build and launch campaigns using Iterable and Intercom
- Develop experiments across audience, message, channel, and timing
- Define success metrics before launch and turn learnings into improved programs
- Partner with Product, Product Marketing, Customer Success, and Creative
- Connect lifecycle programs to product priorities and create a consistent provider experience
- Own lifecycle performance measurement
- Connect programs to activation, feature adoption, engagement, and retention
- Use insights to determine future investment priorities
Requirements
What you’ll need- At least 5+ years working in a marketplace, subscription, or product-led environment
- Experience building lifecycle programs that changed customer behavior
- Ability to develop lifecycle strategy and build journeys hands-on
- Experience using Iterable or a similar platform
- Experience forming hypotheses, defining success before launch, and learning from results
- Experience using behavioral data for segmentation and triggered experiences
- Experience working closely with Product and Product Marketing teams to identify adoption moments
- Experience connecting in-product and out-of-product experiences
- Authorization to work in the United States for any employer
- Must disclose whether visa sponsorship is required
Benefits
Comp & perks- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
- Robust health and wellness benefits
- Meaningful ownership opportunities through equity