Lifecycle Marketing Manager

Headway

. Define how Headway engages active providers across their lifecycle journey .

Posted 10/6/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $121,600 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing lifecycle marketing programs that enhance provider engagement and retention. Proficient in utilizing behavioral data for segmentation and developing measurable success metrics to drive product adoption and customer behavior change.

Highest-signal resume keywords

Lifecycle Marketing Program DevelopmentIterable Platform ProficiencyIntercom ExperienceBehavioral Data AnalysisCustomer Journey Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program BuildingSegmentationTrigger LogicSuccess Metrics DefinitionExperiment Development

Soft Skills

CollaborationIndependent Roadmap DevelopmentAnalytical Thinking

Tools & Technologies

IterableIntercom

Industry Keywords

Marketplace EnvironmentSubscription ModelProduct-Led GrowthCustomer EngagementRetention Strategies

About the role

Key responsibilities & impact

Define how Headway engages active providers across their lifecycle journey
Identify moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference
Build programs moving providers from activation through product adoption and long-term engagement
Own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels
Build and launch journeys using Iterable and Intercom
Develop experiments across audience, message, channel, and timing
Define success metrics before launch and apply learnings to improve future programs
Partner with Product, Product Marketing, Customer Success, and Creative
Connect lifecycle programs to product priorities and create a consistent provider experience across channels
Own lifecycle performance measurement linked to activation, feature adoption, engagement, and retention
Use performance insights to prioritize future investment

Requirements

What you’ll need

At least 5+ years working in a marketplace, subscription, or product-led environment
Experience building lifecycle programs that changed customer behavior
Ability to own customer journeys and explain the behavior targeted, the work built, and the business outcome
Ability to develop a six-month roadmap and independently build journeys in Iterable or a similar platform
Experience forming hypotheses, defining success before launch, analyzing results, and iterating programs
Experience using behavioral data for segmentation and triggered experiences
Experience working closely with Product teams to identify adoption moments
Experience connecting in-product and out-of-product experiences
Experience with Iterable and Intercom
Must be authorized to work in the United States
Must not require visa sponsorship for employment visa status

Benefits

Comp & perks

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO
EAP
Training and professional development
Robust health and wellness benefits
Meaningful ownership opportunities through equity