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Headway

Senior Digital Marketing Channel Manager, SEO, AEO

Headway

. Own Headway's SEO and AEO strategy and roadmap for patient acquisition .

Posted 11/3/2026full-timeRemote • California • United StatesSenior💰 $144,000 - $225,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive expertise in SEO and AEO strategies, focusing on patient acquisition through innovative content and AI-driven methodologies. Proven ability to lead link-building initiatives and collaborate with engineering teams to optimize site architecture and performance.

Highest-signal resume keywords
SEO Strategy DevelopmentAEO ImplementationLink Building ExpertiseAI Process DevelopmentDigital Health Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
SEOAEOLink BuildingContent StrategyTechnical SEOAI WorkflowsData AnalysisSite ArchitectureOrganic Acquisition GrowthLong-Tail Content Development
Soft Skills
CollaborationCommunicationProblem-SolvingLeadership
Industry Keywords
Digital HealthTelehealthYMYL CategoryPatient AcquisitionDigital PRPartnership DevelopmentAI Crawler AccessStructured DataPage ExperienceIndexation

About the role

Key responsibilities & impact
  • Own Headway's SEO and AEO strategy and roadmap for patient acquisition
  • Size opportunities, execute initiatives, and measure results
  • Make Headway the brand recommended and cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews for therapy-related questions
  • Build tracking to measure AI assistant recommendations and citations
  • Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
  • Lead link building, digital PR, and partnerships to grow authority and third-party mentions
  • Partner with the Growth PM and engineering on site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access
  • Design and run AI workflows and agents for research, content production, outreach, and monitoring
  • Run experiments, report channel performance, and share learnings with the broader growth team

Requirements

What you’ll need
  • 8+ years of SEO experience with a record of growing organic acquisition
  • Recent, hands-on wins in AEO
  • Ability to explain how AEO differs from SEO and develop strategies for AI search
  • Hands-on individual contributor and channel-owner orientation
  • Experience building AI processes or agents and demonstrating results
  • Strong link-building and long-tail content experience
  • Technical ability to diagnose site issues and set strategy with product and engineering
  • Bonus: experience in digital health, telehealth, or another YMYL category
  • Authorization to work in the United States for any employer is requested in the application
  • Must provide a current working location

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • HSA/FSA
  • 401(k), including match for 2027
  • Carrot Fertility reimbursement
  • Paid parental, medical, and caregiver leave
  • Equity
  • Health and wellness benefits
  • Retirement savings
  • Meaningful ownership opportunities through equity
  • Reasonable accommodations for persons with disabilities