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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and growth marketing with a focus on consumer insights, strategic messaging, and data-driven decision-making. Proven ability to influence stakeholders and improve patient journeys through experimentation and innovative strategies.
Highest-signal resume keywords
Product Marketing ExperienceGrowth Marketing ExperienceStrategic Writing SkillsConsumer Funnel UnderstandingExperimentation Habit
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGrowth MarketingData AnalysisHypothesis-Driven ThinkingConsumer InsightsMessaging FrameworksAcquisition StrategiesActivation StrategiesRetention StrategiesBusiness Outcome Ownership
Soft Skills
Influencing StakeholdersWorking with AmbiguityStrategic Thinking
Tools & Technologies
AI in Workflow
Industry Keywords
Regulated Consumer CategoryConsumer-Facing WorkPatient JourneyGo-To-Market StrategyCustomer Behavior Change
About the role
Key responsibilities & impact- Own the patient journey from searching for care through finding the right provider and staying engaged
- Use customer insights and funnel data to identify high-impact opportunities
- Influence Product and go-to-market strategy
- Reduce friction through messaging, information sequencing, and patient experiences
- Build patient positioning, messaging frameworks, and launch narratives
- Partner with Growth and Lifecycle to define go-to-market plans
- Develop hypotheses, run experiments, and improve the patient journey using results
- Raise the quality bar for consumer product marketing
- Partner with Product, Research, and Creative to turn patient insight into acquisition, activation, and retention strategies
Requirements
What you’ll need- 8+ years of significant product marketing or growth marketing experience
- Meaningful consumer-facing work and ownership of business outcomes
- Ability to turn qualitative insight and quantitative evidence into clear decisions
- Understanding of consumer funnels across acquisition and lifecycle
- Strong experimentation habit and hypothesis-driven thinking
- Strong strategic writing skills for positioning, messaging, briefs, and narratives
- Experience in a regulated or highly constrained consumer category
- Ability to work with ambiguity and shape solutions without waiting for direction
- Ability to influence senior stakeholders and update thinking based on evidence
- Thoughtful use of AI in workflow
- Measurable examples of changing customer behavior and business outcomes
- Authorization to work in the United States for any employer
Benefits
Comp & perks- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
- Robust health and wellness benefits
- Retirement savings