Staff Product Marketing Manager, Provider Experience

Headway

. Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $190,400 - $238,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Product Marketing Management, focusing on driving product adoption, engagement, and retention through effective go-to-market strategies. Capable of leveraging customer insights and product capabilities to create impactful messaging and positioning while leading cross-functional teams to achieve measurable business outcomes.

Highest-signal resume keywords

Product Marketing Management ExperienceGo-To-Market Strategy DevelopmentProduct Adoption and EngagementCross-Functional LeadershipCustomer Insight Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket ResearchData AnalysisAI Utilization

Soft Skills

Influencing StakeholdersComfort with AmbiguityPrioritization SkillsStrong Communication

Tools & Technologies

Lifecycle Marketing ToolsCustomer Success PlatformsCreative Collaboration Tools

Industry Keywords

Consumer ProductsMarketplaceSubscription ServicesProduct-Led Businesses

About the role

Key responsibilities & impact

Understand provider needs, behaviors, and the competitive landscape, and bring that perspective into Product decisions
Turn provider insight and product capabilities into clear, differentiated positioning and messaging
Bring new products and capabilities to market through Provider Experience go-to-market strategies
Lead integrated GTM channel planning and execution
Identify high-impact opportunities to improve provider experience and drive adoption and engagement
Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools
Partner with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams
Drive product adoption, engagement, and retention

Requirements

What you’ll need

Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
Track record of bringing products to market and driving adoption
Ability to build positioning and messaging
Experience influencing Product strategy
Understanding of driving product adoption and engagement
Ability to connect customer insight, product value, and GTM execution to measurable business outcomes
Comfort with ambiguity and prioritization without perfect information
Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority
Ability to hold strong points of view with senior stakeholders and change them when evidence changes
Ability to use AI to improve work and build workflows that improve team quality or velocity

Benefits

Comp & perks

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO
EAP
Training and professional development
Robust health and wellness benefits
Retirement savings
Meaningful ownership opportunities through equity