Staff Product Marketing Manager, Provider Growth

Headway

. Understand the provider, market, and competitive landscape and bring that perspective into Product and Growth decisions .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $190,400 - $238,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Product Marketing Management with a focus on provider acquisition and activation, leveraging customer insights to drive go-to-market strategies and measurable business outcomes. Proven ability to lead cross-functional teams and influence product and growth strategies in dynamic environments.

Highest-signal resume keywords

Product Marketing Management ExperienceCustomer Acquisition StrategyGo-To-Market Strategy DevelopmentCross-Functional LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingCustomer Insight AnalysisGTM ExecutionMarket AnalysisBusiness Outcome MeasurementWorkflow ImprovementAI Utilization

Soft Skills

Comfort With AmbiguityPrioritizationInfluencing Senior StakeholdersStrong Communication

Industry Keywords

Consumer MarketMarketplaceSubscription BusinessProduct-Led BusinessProvider Engagement

About the role

Key responsibilities & impact

Understand the provider, market, and competitive landscape and bring that perspective into Product and Growth decisions
Turn provider insight and Headway’s capabilities into clear, differentiated positioning and messaging
Own go-to-market strategies driving provider acquisition, activation, and early engagement
Translate GTM strategy into an integrated marketing plan
Lead cross-functional marketing partners to execute against shared goals
Identify high-impact opportunities to attract and activate providers
Equip Growth, Sales, Enablement, and Customer Success with frameworks and tools to communicate the provider story
Partner with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams
Report to the Director of Provider Marketing

Requirements

What you’ll need

Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
Track record of driving customer acquisition and activation
Ability to build positioning and messaging
Experience influencing Product and Growth strategy
Understanding of provider acquisition and activation
Ability to connect customer insight, positioning, and GTM execution to measurable business outcomes
Comfort with ambiguity and ability to prioritize without perfect information
Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority
Ability to hold strong points of view with senior stakeholders and change them when evidence changes
Ability to use AI to improve work and build workflows that improve team quality or velocity

Benefits

Comp & perks

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO
EAP
Training and professional development
Robust health and wellness benefits
Retirement savings
Meaningful ownership opportunities through equity