Marketing Communications Manager

Healstone Biotech Inc.

. Develop and execute a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities .

Posted 10/8/2026full-timeHouston • Texas • United StatesMid-LevelSenior💰 $80,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-platform communications strategies, with a strong focus on demand generation and marketing effectiveness. Proven ability to collaborate across various departments and manage relationships with stakeholders while maintaining attention to detail.

Highest-signal resume keywords

Demand Generation ProgramsMulti-Platform Communications StrategyMarketing Materials ManagementStrong Written and Oral Communication SkillsIVD Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMContent DevelopmentCampaign Effectiveness TrackingBrand Strategy Development

Soft Skills

Interpersonal SkillsAttention to DetailRelationship Building

Tools & Technologies

Marketing CollateralSocial Media Platforms

Industry Keywords

IVD IndustryGeneticsMolecular BiologyImmunologyBiochemistry

About the role

Key responsibilities & impact

Develop and execute a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities
Create and manage marketing materials and collateral in line with brand direction
Implement online marketing activities, including social media, SEO/SEM, demand generation, and raw lead generation
Track campaign effectiveness and make course corrections as required
Work closely with Procurement to manage communications spending and work with vendors and agencies to create or localize communications and marketing activities and develop supporting assets
Lead planning and implementation of PR and brand-related initiatives
Assist with long-term branding strategy development aligned with business strategy
Collaborate with worldwide colleagues across Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain to deliver in-year goals

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field
Minimum of 3 years experience in a similar role in the IVD industry
Experience in genetics, molecular biology, immunology, or biochemistry preferred
Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
Strong written, graphical, and oral communication skills
Knowledge of content development
A strong network of PR and media contacts would be highly advantageous
High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
Excellent interpersonal skills and ability to build relationships with different stakeholders
Must be able to travel 20% of the time