Product Marketing Manager

HealthEdge

. Develop and execute annual product marketing plans, programs, and tactics aligned with business goals .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $152,000 - $164,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing product marketing strategies, including crafting messaging and positioning for healthcare technology products. Proven ability to collaborate cross-functionally and drive outcomes in a high-growth environment.

Highest-signal resume keywords

Product Marketing StrategyMarket Research and AnalysisContent Development and MessagingSales Enablement MaterialsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket SegmentationCompetitive IntelligenceBuyer Persona DevelopmentCampaign Content CreationProduct Launch StrategyPricing and PackagingSales EnablementTechnical MarketingHealthcare Technology

Soft Skills

Strong Writing SkillsCommunication SkillsPresentation DevelopmentOrganizational SkillsDecision-Making

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Business (Preferred)

Industry Keywords

Healthcare TechnologyPayer Market SegmentDemand GenerationCustomer SuccessCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and execute annual product marketing plans, programs, and tactics aligned with business goals
Collaborate with Sales, Account Management, Business Development Representatives, and Demand Generation on campaigns and content across buyer stages
Conduct primary and secondary research on market trends, segmentation, competition, customer needs, and end-user behavior
Contribute competitive intelligence and synthesize findings into stakeholder battle cards
Create and maintain buyer personas
Develop and refine messaging and positioning for HealthEdge Source products in payer and adjacent markets
Collaborate with Product Management to translate functionality and benefits into product messages
Develop collateral, web content, public relations pitches, blog posts, campaign content, case studies, and thought leadership content
Support product launches through strategy, positioning, pricing, packaging, sales enablement, and demand generation integration
Develop customer references, testimonials, and case studies
Create and maintain sales enablement materials, competitive battle cards, persona profiles, training sessions, and enablement programs
Direct and track product marketing results and resources against goals
Establish processes and procedures supporting communication, transparency, and efficiency
Work cross-functionally across Sales, Customer Success, Marketing, Product Management, Finance, and Operations

Requirements

What you’ll need

5-6+ years of relevant work experience in technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment
1-2+ years of demonstrated experience crafting positioning and marketing content
Bachelor’s degree in marketing, business, technology, computer science, or a relevant field, OR relevant industry experience in marketing technical products
Master’s degree in business is preferred
Demonstrated ability to launch and grow innovative technology products
Strong writing, communication, presentation development, and storytelling/delivery skills
Ability to lead through influence and drive outcomes with product management, sales, finance, and operations
Strong organizational and project management skills
Ability to make decisions about complex issues and escalate when needed
Ability to work in a high-growth, collaborative, adaptable culture
May be required to complete a pre-employment criminal background check

Benefits

Comp & perks

Inclusive workplace and culture supporting diverse representation
Equal opportunity employment
Reasonable accommodations for individuals with disabilities
May require travel dependent on company needs