Events Sponsorship Packaging Director

Hearst Health

. Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events .

Posted 9/24/2026full-timeNew York City • New York • United StatesLead💰 $116,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing scalable sponsorship architecture and integrated marketing strategies, with a strong focus on experiential marketing and media sales. Proven ability to analyze performance insights and collaborate across teams to optimize sponsorship offerings and drive revenue growth.

Highest-signal resume keywords

Sponsorship StrategyExperiential MarketingIntegrated MarketingPresentation SkillsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sponsorship PackagingInventory ManagementPricing StrategiesSales Materials ProductionPerformance Analysis

Soft Skills

Communication SkillsRelationship BuildingCollaboration

Industry Keywords

Branded ContentCross-Platform AdvertisingMedia Sales StrategyConsumer EventsRevenue Operations

About the role

Key responsibilities & impact

Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events
Create integrated sponsorship packages combining live experiences, digital media, social, branded content, commerce, and custom activations
Partner with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build sponsorship opportunities
Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings
Produce sales materials, sponsorship one-sheets, presentation decks, and rate structures
Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and experiential marketing innovations
Collaborate with Revenue Operations to track and manage sponsorship inventory
Analyze sponsorship performance and develop case studies and insights to strengthen offerings and support new business development

Requirements

What you’ll need

8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience
Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs
Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions
Exceptional presentation, storytelling, communication, and relationship-building skills
Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders
Strong analytical mindset with experience using performance insights to optimize sponsorship offerings
Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment
This is a hybrid position based in New York, NY, requiring in-office attendance four days per week

Benefits

Comp & perks

Innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match