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Fitness Director, Women's Health
Hearst Health. Lead Women's Health fitness content strategy across membership, digital, print, video, social and events .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading fitness content strategy across multiple platforms, including digital, print, and social media, while optimizing for SEO and audience engagement. Proven ability to manage teams, produce high-quality content, and represent brand values through public appearances.
Highest-signal resume keywords
Fitness Content StrategySEO OptimizationTeam ManagementDigital and Print ProductionSocial Media Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Fitness Content CreationAgenda-Setting Ideas ProductionCommissioning Fitness FeaturesVideo ProductionTraining Plan Development
Soft Skills
LeadershipCommunicationFeedback ProvisionBrand Ambassadorship
Tools & Technologies
Google DiscoverSocial Media PlatformsMembership Apps
Industry Keywords
Women's HealthFitness EventsDigital PlatformsEditorial StandardsPublic Appearances
About the role
Key responsibilities & impact- Lead Women's Health fitness content strategy across membership, digital, print, video, social and events
- Approve daily agenda-setting ideas from two junior fitness writers and ensure legal, editorial and deadline standards
- Produce daily digital ideas optimised for SEO, Google Discover and trending news
- Line manage two junior fitness writers and report weekly on digital fitness performance
- Lead fitness social media strategy and own fitness content in print across 10 monthly issues
- Create two monthly members-only training plans
- Lead video fitness strategy and produce in-house real-time workout videos for the members-only app
- Lead the annual Fit Night Out and additional members-only fitness events
- Commission and edit freelance fitness features for digital and print
- Assist with fitness bookazines and supplements
- Represent Women’s Health, Hearst UK and its values through media and public appearances
Requirements
What you’ll need- Fitness specialist with experience leading fitness content strategy across digital platforms
- Experience producing agenda-setting digital ideas optimised for SEO, Google Discover and trending news
- Experience line managing writers, approving pitches and providing feedback on multiplatform content
- Experience creating and commissioning high-quality fitness features for digital and print platforms
- Experience working across social media, video, membership content and events
- Experience working with internal teams, external fitness professionals, PRs, commercial teams and app leads
- Ability to act as an ambassador for the brand, Hearst UK and its values through media and public appearances
Benefits
Comp & perks- Good Housekeeping Taste and Beauty Testing Panels
- Office sample sales with discounted beauty, food and drink products
- Specsavers eye care
- Company-funded Health Cash Plan
- Mental health support
- Discounted gym memberships
- Cycle to Work scheme
- Location Flex
- Holiday Exchange
- Charity Day
- Wellbeing resources
- Hearst ERG Groups
- Workplace Pension
- Income Protection
- Life Assurance
- Season Ticket Loan
- Salary Finance tools
- Financial Wellbeing sessions
- Home Tech benefits
- Discounts across London
- Everyday savings via the HAPI at Hearst app