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HubSpot Administrator – Marketing
Hearst Health. Serve as the primary administrator and technical expert for HubSpot .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in HubSpot administration, including configuration, workflow management, and integration with Salesforce. Capable of translating business requirements into effective solutions while maintaining data quality and optimizing platform functionality.
Highest-signal resume keywords
HubSpot AdministrationWorkflow ManagementSalesforce IntegrationData Quality ManagementDashboard Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HubSpot Marketing HubLead ScoringSegmentationTroubleshootingCampaign TrackingAttributionAutomationAPI IntegrationWebhooksComplex Workflow Building
Soft Skills
CommunicationPrioritizationIndependent WorkProblem-Solving
Tools & Technologies
Google AnalyticsWordPressTracking ParametersIntegration Tools
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
B2B OrganizationSaaSAccount-Based MarketingLifecycle Processes
Tech Stack
Tools & technologiesSQLWordPress
About the role
Key responsibilities & impact- Serve as the primary administrator and technical expert for HubSpot
- Manage user access, permissions, properties, settings, and platform configuration
- Maintain documentation of workflows, integrations, data definitions, and system changes
- Manage a prioritized request backlog with clear delivery dates and status updates
- Test changes before releasing and monitor their impact after implementation
- Recommend improvements to platform functionality, adoption, and efficiency
- Implement lead, MQL, SQL, and lifecycle-stage definitions
- Configure lead scoring, segmentation, ownership assignments, routing, and handoff notifications
- Build and maintain qualification, routing, nurture, follow-up, lifecycle, and notification workflows
- Configure Sales sequences and test enrollment criteria, exclusions, branching, re-enrollment, and exit conditions
- Monitor workflow performance, investigate failures, and document corrective actions
- Maintain reliable HubSpot–Salesforce synchronization, mappings, rules, and integration settings
- Diagnose synchronization errors and maintain data quality through deduplication, standardization, validation, and controlled imports
- Configure forms, landing pages, lists, tracking parameters, campaign associations, audience segments, and nurture programs
- Support email operations, subscription settings, suppression lists, and technical quality assurance
- Build dashboards and report on traffic, lead capture, campaigns, MQLs, SQLs, conversion rates, stage aging, handoffs, pipeline, and revenue
- Reconcile reporting discrepancies and provide actionable findings to leadership
- Establish routine checks for routing, synchronization, automation, forms, and tracking
- Develop operating procedures, train users, and maintain ownership and escalation paths across Marketing, Sales, RevOps, and website support
- Identify manual work that can be reduced through reliable automation
Requirements
What you’ll need- At least five years of hands-on HubSpot administration experience in a B2B organization
- Demonstrated expertise in HubSpot Marketing Hub and working knowledge of Sales Hub
- Experience building complex workflows, lifecycle processes, lead scoring, segmentation, and routing
- Hands-on experience troubleshooting HubSpot–Salesforce integrations and synchronization issues
- Strong skills in dashboards, reporting, campaign tracking, attribution, and data quality
- Ability to translate business requirements into tested, documented solutions
- Strong troubleshooting, prioritization, and communication skills
- Ability to work independently and manage multiple ongoing operational requests
- Preferred: Experience supporting B2B SaaS organizations with complex sales cycles
- Preferred: Experience with account-based marketing and multiple decision makers
- Preferred: Relevant HubSpot certifications
- Preferred: Familiarity with Google Analytics, WordPress, tracking parameters, and integration tools
- Preferred: Experience with APIs, webhooks, or custom automation
Benefits
Comp & perks- No benefits or compensation extras specified in the posting