Manager, Content Strategy – Health & Fitness

Hearst Health

. Lead content strategy for health and fitness-focused RFPs .

Posted 10/2/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $73,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading content strategy for health and fitness, with strong capabilities in writing, editing, and managing editorial projects. Proficient in developing creative content strategies that align with client objectives and audience insights across various digital platforms.

Highest-signal resume keywords

Content Strategy DevelopmentHealth And Wellness Content ExpertiseFreelance Writer ManagementDigital Content Formats KnowledgeStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WritingEditingContent PackagingBranded Content DevelopmentProject ManagementSEO Best PracticesAEO Best PracticesEcommerce Content ProductionCreative Concept DevelopmentAudience Engagement Strategies

Soft Skills

Strong CommunicationPresentation SkillsStakeholder ManagementFeedback NavigationTime Management

Tools & Technologies

Publishing CMS PlatformsSocial Media PlatformsInstagramTikTok

Industry Keywords

HealthWellnessFitnessDigital PublishingRFPsEditorial IntegrityContent StrategyClient-Facing InitiativesCreative ProcessContent Distribution Strategies

About the role

Key responsibilities & impact

Lead content strategy for health and fitness-focused RFPs
Develop concepts and recommendations aligned with client objectives, audience insights, platforms, formats, and distribution strategies
Partner with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and cross-functional teams
Serve as strategic and editorial lead from ideation through execution
Manage multiple projects and timelines simultaneously
Assign, brief, and manage freelance writers and creators
Provide editing, feedback, and guidance throughout the creative process
Write, edit, package, and publish branded health and wellness content
Produce explainers, product roundups, athlete and patient profiles, and other editorial formats
Ensure consistency across writing, editing, packaging, review cycles, and final deliverables
Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations

Requirements

What you’ll need

4+ years of experience in editorial, content strategy, branded content, digital publishing, or a related field
Strong background in health, wellness, and/or fitness content
Ability to develop creative, insight-driven content strategies that translate business objectives into compelling storytelling
Exceptional writing, editing, and content packaging skills
Deep understanding of digital content formats and social platforms
Strong knowledge of Instagram and TikTok
Experience managing freelance writers and creators, including briefing, editing, and overseeing revisions
Strong communication and presentation skills
Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs is preferred
Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows is a plus
Ability to manage multiple priorities in a fast-paced environment
Must work in the New York City office 4 days per week

Benefits

Comp & perks

Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match