Marketing Manager – Lead Generation

Hearst Health

. Develop and execute HCHB’s organic social strategy across LinkedIn, Meta, YouTube, and other relevant channels .

Posted 9/29/2026full-timeDallas • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B social media strategies across multiple platforms, with a strong focus on LinkedIn, community engagement, and performance analytics. Proficient in creating compelling content, managing social calendars, and integrating social initiatives with broader marketing campaigns.

Highest-signal resume keywords

B2B Social Media StrategyLinkedIn ExpertiseHubSpot ProficiencyContent CreationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementDigital MarketingContent DevelopmentVideo ProductionProject ManagementCommunity EngagementSocial AnalyticsPerformance ReportingEvent MarketingEmployee Advocacy

Soft Skills

Excellent WritingStorytelling SkillsCross-Functional Collaboration

Tools & Technologies

HubSpotGoogle AnalyticsCanvaSocial Platform AnalyticsUTM Tracking

Industry Keywords

B2B MarketingSocial Media StrategyContent MarketingDigital Campaign MeasurementThought Leadership

About the role

Key responsibilities & impact

Develop and execute HCHB’s organic social strategy across LinkedIn, Meta, YouTube, and other relevant channels
Build and manage the social calendar and develop, edit, schedule, and publish platform-native content
Create copy, graphics, video, executive thought leadership, customer stories, and event content
Integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs
Develop and execute pre-event, live, and post-event social plans for conferences, trade shows, webinars, and customer events
Build employee advocacy programs for employees, executives, and subject matter experts
Manage community engagement, social listening, industry conversations, competitor monitoring, trends, and opportunities
Use HubSpot, social platform analytics, UTM tracking, Google Analytics, and other tools to measure performance
Build regular reporting and translate insights into actionable recommendations
Continuously optimize the social media program through testing and performance data
Collaborate cross-functionally with demand generation, content, product marketing, communications, creative, events, executives, subject matter experts, and marketing operations

Requirements

What you’ll need

5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs
Demonstrated ability to take social programs from strategy through execution
Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement
Experience managing LinkedIn, Facebook/Instagram, and YouTube programs
Excellent writing, editing, and storytelling skills
Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs
Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution
Strong analytical skills and experience translating performance data into actionable recommendations
Experience with social management and analytics platforms
Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution
Strong project management and cross-functional collaboration skills
Experience creating social graphics and short-form video content
Proficiency with Canva
Experience with HubSpot, social analytics, UTM tracking, and performance reporting
Experience supporting integrated campaigns, events, webinars, and trade shows
Experience with employee advocacy and executive thought leadership
Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required