Paid Media Manager

Hearst Health

. Plan, set up, quality-check, launch, and deliver paid social and search campaigns .

Posted 10/19/2026full-timeLondon • United KingdomJuniorMid-Level💰 £40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social and search campaigns across platforms like Meta, TikTok, and Google Ads, with a strong focus on data analysis and performance optimization. Proficient in writing compelling ad copy and preparing detailed reports to drive campaign success.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads Automated Bidding StrategiesCampaign OptimizationData AnalysisAd Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social CampaignsPaid Search CampaignsGoogle AdsMeta AdvertisingTikTok AdvertisingTROASTCPAExcelGoogle SheetsGA4

Soft Skills

Strong Numerical SkillsStrong Writing SkillsHighly OrganizedProactiveCollaborative

Industry Keywords

Campaign BudgetsKPI AnalysisPerformance MonitoringAffiliate RevenueProcess Improvements

About the role

Key responsibilities & impact

Plan, set up, quality-check, launch, and deliver paid social and search campaigns
Build and optimise campaigns across Meta, TikTok, and Google Ads
Select appropriate audiences, keywords, placements, formats, and campaign strategies
Manage Google Ads automated bidding strategies and monitor return and revenue targets
Manage campaign budgets and pacing, monitor affiliate revenue spend, and flag performance risks
Analyse campaign results against KPIs and make data-led optimisations
Prepare reports and presentations with findings and recommendations
Write and refine paid media copy, headlines, and ad text
Monitor platform and product developments and contribute to team process improvements

Requirements

What you’ll need

Around two years’ hands-on experience in paid media, across both paid social and paid search
Practical experience managing campaigns on Meta and Google Ads
TikTok and YouTube experience is valuable
Experience using Google Ads automated bidding strategies, including tROAS / tCPA
Strong numerical and analytical skills
Strong writing skills, including writing or adapting ad copy and producing polished presentations and reports
Proficiency in Excel or Google Sheets
Familiarity with GA4 and other measurement tools
Highly organised and accurate, with ability to manage multiple campaigns and deadlines
Proactive, comfortable taking ownership, collaborating with colleagues, and escalating issues appropriately

Benefits

Comp & perks

Good Housekeeping Taste and Beauty Testing Panels
Office sample sales with discounted top brands
Specsavers eye care
Company-funded Health Cash Plan
Mental health support
Discounted gym memberships
Cycle to Work scheme
Location Flex
Holiday Exchange
Charity Day
Wellbeing resources
Hearst ERG Groups
Workplace Pension
Income Protection
Life Assurance
Season Ticket Loan
Salary Finance tools
Financial Wellbeing sessions
Home Tech benefits
Discounts across London
Everyday savings via the HAPI at Hearst app