Product Marketing Manager

Hearst Health

. Serve as the marketing lead for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, primarily the Cap10K .

Posted 9/15/2026full-timeAustin • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing campaign development, audience engagement, and community building, with a strong focus on social media and content creation. Proven ability to drive event participation and merchandise sales through strategic planning and relationship building.

Highest-signal resume keywords

Marketing Campaign DevelopmentSocial Media ManagementContent CreationProject ManagementCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event MarketingAudience DevelopmentCampaign StrategyVideo CreationPhotography

Soft Skills

Interpersonal CommunicationOrganizational SkillsStorytellingPublic SpeakingRelationship Building

Industry Keywords

Wellness EventsLifestyle MarketingCommunity ActivationsRunning ClubsMerchandise Programs

About the role

Key responsibilities & impact

Serve as the marketing lead for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, primarily the Cap10K
Tell the story of events year-round through social media, video, email, digital campaigns, and community activations
Interview participants, capture field content, showcase event experiences, and build audience connection before race day or event day
Develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases, and repeat participation
Understand audience motivations and cultivate lifelong fans
Work closely with the Race Director, event producers, creative team, and operations leaders
Attend planning meetings, community activations, training runs, sponsor events, merchandise launches, and race-weekend activities
Help launch merchandise products, create campaigns, build anticipation, and grow the merchandise program
Build relationships with running clubs, fitness groups, creators, community organizations, local businesses, and cultural influencers
Help increase event participation, merchandise usage, social engagement, and community recognition of the brands

Requirements

What you’ll need

3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
Strong social media and content creation skills
Comfortable appearing on camera and interviewing participants
Experience building campaigns that drive registrations, attendance, purchases or subscriptions
Strong project management and organizational skills
Ability to work evenings and weekends as events require
Passion for live experiences and community-building
You love Austin
You know what's happening around town before everyone else does
You naturally take photos and videos at events
You have opinions about race shirts, medals, event experiences and social content
You enjoy being around people
You can comfortably walk up to someone, hand them a microphone and get a great story
You think community is created one interaction at a time
You get excited about building something bigger every year
Bonus: You're a runner
Bonus: You've worked in sports, wellness, fitness, hospitality, festivals or live events
Bonus: You've helped launch merchandise programs
Bonus: You're already active in Austin's running, fitness or event communities
Bonus: You have video creation and storytelling experience

Benefits

Comp & perks

Full-time employment
Remote workplace designation
Opportunity to work with Hearst Austin Media and Hearst Newspapers
Involvement in wellness, lifestyle, food, music, and community events
Opportunities to attend community activations, training runs, sponsor events, merchandise launches, and race-weekend activities