Senior Creative, Video

Hearst Health

. Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands .

Posted 10/2/2026full-timeNew York City • New York • United StatesSenior💰 $149,000 - $168,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading the creative development and execution of branded video campaigns, with a strong focus on YouTube strategy, audience engagement, and measurable business outcomes. Proficient in directing creative projects through all phases, from concept to post-production, while leveraging audience insights to optimize content performance.

Highest-signal resume keywords

YouTube StrategyVideo Content OptimizationCreative Project LeadershipAdobe Creative Cloud ProficiencyStorytelling and Editorial Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video ProductionContent DevelopmentAudience DevelopmentCreative StrategyPost-Production Workflows

Soft Skills

Creative ThinkingCollaborationPresentation SkillsInfluencing Cross-Functional Teams

Tools & Technologies

Adobe Premiere ProAdobe After EffectsAdobe PhotoshopAdobe IllustratorAI-Powered Creative Workflows

Industry Keywords

Branded Video CampaignsEditorial StorytellingSocial Video ContentDigital Video ContentPerformance-Driven Recommendations

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands
Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies
Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms
Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance
Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes
Leverage YouTube expertise, including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior, to maximize content performance
Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies
Partner with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects

Requirements

What you’ll need

8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content
Demonstrated success developing video content that drives audience growth, engagement, and measurable business results
Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices
Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work
Experience leading creative projects across concept development, production, and post-production
Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows
Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities
Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders
Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
Familiarity with modern creator tools and AI-powered creative workflows is a plus
Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment
Based in New York City and able to follow a hybrid schedule with four days per week in the office

Benefits

Comp & perks

Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match