Senior Manager, Marketing – Account Strategy

Hearst Health

. Translate client RFPs into strategic, insight-driven marketing proposals .

Posted 10/14/2026full-timeNew York City • New York • United StatesSenior💰 $88,000 - $106,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing strategic marketing proposals and integrated marketing programs, leveraging data and audience insights to inform strategies while managing multiple projects effectively. Strong copywriting, storytelling, and project management skills are essential for success in this role.

Highest-signal resume keywords

Strategic Marketing Proposal DevelopmentIntegrated Marketing ProgramsCopywriting and Storytelling SkillsProject Management SkillsData-Driven Marketing Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Marketing ProposalsIntegrated Marketing ProgramsCopywritingStorytellingData AnalysisAudience InsightsRFP InterpretationMedia PlansClient BriefsProject Management

Soft Skills

CollaborationProactive Problem SolvingResourcefulnessExcellent CommunicationPresentation Skills

Tools & Technologies

Microsoft OfficeKeynoteGoogle Workspace

Industry Keywords

Client-Facing SolutionsDigital MarketingNative AdvertisingExperiential ActivationsFashion IndustryLuxury IndustryDesign Industry

About the role

Key responsibilities & impact

Translate client RFPs into strategic, insight-driven marketing proposals
Develop cross-platform marketing programs integrating custom content, native advertising, experiential activations, and digital marketing solutions
Partner with sales, campaign strategy, and content studio teams to develop proactive ideas and new business opportunities
Use audience insights, research, and performance data to build narratives and strategic recommendations
Ensure proposals meet standards for creativity, storytelling, brand integrity, and client experience
Serve as central project lead coordinating cross-functional stakeholders
Manage multiple projects while balancing priorities and maintaining quality
Oversee project timelines and budgets for efficient execution and delivery

Requirements

What you’ll need

4+ years of experience developing strategic marketing proposals, integrated marketing programs, or related client-facing solutions
Strong copywriting and storytelling skills
Experience interpreting RFPs, media plans, and client briefs
Ability to leverage data, audience insights, and research to inform marketing strategies
Excellent written, verbal, and presentation skills
Exceptional project management skills and ability to manage multiple priorities
Resourceful, proactive, and solutions-oriented collaborative approach
Interest in Hearst editorial brands and the fashion, luxury, or design industries is preferred
Proficiency with Microsoft Office, Keynote, and Google Workspace
Hybrid work schedule based in New York, NY, with an expectation of working in the office four days per week

Benefits

Comp & perks

Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match