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Social Media Coordinator
Hearst Health. Fulfill advertisers’ content requests from start to finish for sponsored or co-branded posts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and executing social media content strategies, with a strong focus on paid campaign management and audience targeting. Proficient in writing compelling copy and collaborating with editorial teams to ensure effective communication and brand alignment.
Highest-signal resume keywords
Social Media Content CreationPaid Campaign ManagementFacebook Ads ManagerContent MarketingSEO Writing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media CopywritingAudience TargetingCampaign Performance ReportingLight Design WorkContent Asset Organization
Soft Skills
Superior Communication SkillsSelf-StarterClient Communication
Tools & Technologies
Facebook Ads ManagerCanvaSocial Media Platforms
Industry Keywords
MarketingCommunicationsAdvertisingContent MarketingSEO
About the role
Key responsibilities & impact- Fulfill advertisers’ content requests from start to finish for sponsored or co-branded posts
- Ensure advertising clients provide necessary assets for post creation
- Write and edit social post copy
- Modify links and visuals as needed
- Obtain editorial and client approval
- Publish posts on publisher social profiles
- Manage boosting budgets for sponsored content
- Build target audiences and properly pace budget spend
- Share campaign performance reporting when requested
- Support paid and organic strategists with agency clients
- Write copy and organize client content assets
- Set up paid social media audiences and campaign structures
- Manage promotional-focused publisher social profiles
- Review and respond to comments
- Ensure daily content through manual posting or automated feed implementation
Requirements
What you’ll need- 1 year of proven experience creating and executing social media content
- Proven paid campaign experience from start to end
- Bachelor’s degree or equivalent experience in marketing, communications, advertising, or a related field
- Superior written and verbal communication skills
- Ability to effectively work with editorial teams
- Experience creating posts on Facebook, Instagram, and LinkedIn
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work, typically in Canva
- Self-starter able to quickly execute, brainstorm, and communicate with clients and sellers
- Content marketing and SEO writing experience is a plus
- Twitter and other social channel experience is a plus
Benefits
Comp & perks- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program in most markets
- Paid holidays and vacation
- Paid parental leave
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- LGBTQ+ and inclusive health services
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
- Personal and professional development support