Social Media Manager, Women’s Lifestyle

Hearst Health

. Own and deliver social media strategies across the Women’s Lifestyle portfolio, focusing on Instagram and Facebook .

Posted 10/16/2026full-timeLondon • United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that drive engagement and revenue across platforms like Instagram and Facebook, while leveraging data analytics for performance optimization. Strong content creation abilities, including video and image editing, alongside effective stakeholder management and adaptability to various brand tones.

Highest-signal resume keywords

Social Media Strategy DevelopmentInstagram And Facebook ManagementData Analytics And ReportingContent Creation And EditingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationVideo EditingImage EditingData AnalysisPerformance ReportingAudience EngagementPlatform AlgorithmsSocial Content FormatsCommercial Awareness

Soft Skills

Creative WritingAdaptabilityCollaborationTime ManagementStakeholder Engagement

Tools & Technologies

True AnthemDash HudsonSocial Analytics ToolsSpreadsheets

Industry Keywords

Women’s LifestyleSocial MediaConsumer BrandEditorial PrioritiesCultural Moments

About the role

Key responsibilities & impact

Own and deliver social media strategies across the Women’s Lifestyle portfolio, focusing on Instagram and Facebook
Identify opportunities across TikTok, Pinterest, Snapchat, X and emerging platforms
Create, edit, publish and schedule social content, including quick-turnaround video, imagery, graphics and editorial-led posts
Drive audience reach, engagement, traffic and revenue using data and insight
Lead the social calendar across Red, Prima and Cosmopolitan
Balance editorial priorities, commercial campaigns, cultural moments, events, podcasts and video opportunities
Establish and champion distinctive social tone of voice and visual guidelines
Use True Anthem and Dash Hudson for social publishing, optimisation and analytics
Produce insightful performance reporting and actionable recommendations
Collaborate with editorial, commercial, customer, video and wider brand teams
Champion social across the business while protecting channel tone, reputation and long-term health

Requirements

What you’ll need

Proven experience developing and delivering social media strategies that generate clear business results
Strong understanding of platform algorithms, audience behaviour and performance drivers
Hands-on experience managing social channels for a national or international publication, media brand or similarly high-profile consumer brand
Strong knowledge of Instagram and Facebook
Experience across TikTok, Pinterest, Snapchat and X
Understanding of social content formats, hooks, algorithms, trends, audience behaviours and platform-specific storytelling
Strong analytical skills and experience using social data and reporting tools
Confidence using spreadsheets and social analytics to interrogate performance and make recommendations
Strong content creation skills, including basic video and image editing
Sharp, accurate and creative writing style
Ability to adapt tone of voice across brands, platforms and audiences
Excellent stakeholder management skills
Ability to manage competing priorities and input from multiple senior stakeholders
Commercial awareness and familiarity with social culture
Willingness to experiment, learn and find new ways to grow audiences

Benefits

Comp & perks

Good Housekeeping Taste and Beauty Testing Panels
Office sample sales with discounted beauty products
Specsavers eye care
Company-funded Health Cash Plan
Mental health support
Discounted gym memberships
Cycle to Work scheme
Location Flex
Holiday Exchange
Charity Day
Wellbeing resources
Hearst ERG Groups
Workplace Pension
Income Protection
Life Assurance
Season Ticket Loan
Salary Finance tools
Financial Wellbeing sessions
Home Tech benefits
Discounts across London
Everyday savings via the HAPI at Hearst app