Social Media & Video Producer

Hearst Health

. Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms .

Posted 10/21/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $71,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media content strategies across multiple platforms, with a strong focus on audience engagement and brand storytelling. Proficient in creating and managing short-form video content while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Social Media StrategyShort-Form Video ProductionCopywriting SkillsAudience EngagementEditorial Judgment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationVideo EditingPhotographySocial Media AnalyticsEditorial Writing

Soft Skills

Communication SkillsOrganizational SkillsCollaboration SkillsTime Management

Tools & Technologies

Dash HudsonTikTok AnalyticsSocialFlowGoogle Analytics

Industry Keywords

Consumer EditorialMediaLifestyle BrandLuxury Brand

About the role

Key responsibilities & impact

Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms
Develop strategies to drive audience growth, engagement, traffic, and brand affinity
Concept, shoot, edit, and publish original social-first content, especially short-form video
Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments
Partner with editors, photographers, talent, and cross-functional teams on platform-native social storytelling
Monitor social performance, audience feedback, and cultural trends to inform editorial decisions
Collaborate with editorial and branded content teams on social-first initiatives and paid partnership programs
Contribute articles to the site and create timely social coverage around news, cultural moments, and live events

Requirements

What you’ll need

6+ years of post-graduate experience in social media, preferably within a consumer editorial, media, lifestyle, or luxury brand
Strong copywriting skills
Demonstrated experience concepting, shooting, editing, and publishing short-form social video
Strong editorial judgment and understanding of Town & Country’s elevated voice and audience
Familiarity with Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics
Excellent communication, organization, and collaboration skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Willingness and ability to work nights and weekends as needed
Based in New York, NY and able to meet the role’s in-office requirements

Benefits

Comp & perks

Access to innovative training programs, immersive workshops, and exclusive industry events
Hybrid work flexibility
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match