Video & Social Media Manager

Hearst Health

. Create original, social-first video franchises optimized for TikTok and Instagram Reels .

Posted 10/14/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $85,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social video production, including concept development, shooting, and editing for platforms like TikTok and Instagram Reels. Proven ability to analyze audience insights and optimize content strategy for maximum engagement.

Highest-signal resume keywords

Social Media ManagementShort-Form Video ProductionCapCut ExpertiseCopywriting SkillsContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video EditingContent CreationShooting TechniquesSocial Video ProductionAudience Analysis

Soft Skills

Creative Concept DevelopmentCollaborationOn-Camera Presence

Tools & Technologies

CapCutAdobe PremiereSprinklrDash HudsonSprout Social

Industry Keywords

Social MediaDigital Content CreationViral Video ContentPop Culture TrendsLive Event Coverage

About the role

Key responsibilities & impact

Create original, social-first video franchises optimized for TikTok and Instagram Reels
Lead video production from concept through execution, including pitching ideas, planning shoots, editing content, and publishing finished assets
Partner with editorial teams to identify stories that translate into compelling social video
Pitch creative concepts inspired by pop culture trends
Monitor emerging TikTok and Instagram trends and develop timely content
Develop and execute video strategy for Cosmopolitan TikTok, Instagram Reels, and Seventeen TikTok with the Social Media Director
Capture behind-the-scenes content and produce social-first video at editorial shoots, red carpets, live events, and other brand experiences
Manage social media calendars for timely, high-quality publishing
Analyze platform performance and audience insights to optimize content strategy, posting cadence, formats, and copy

Requirements

What you’ll need

4+ years of experience in social media, social video production, or digital content creation
Proven success creating highly engaging, viral short-form video content across TikTok, Instagram Reels, or similar platforms
Strong experience shooting, editing, and producing short-form video in a professional media environment
Expertise with CapCut and short-form video editing best practices; working knowledge of Adobe Premiere is a plus
Experience working with talent, creators, journalists, and cross-functional teams in fast-paced production environments
Strong copywriting skills with the ability to create compelling captions and social headlines
Familiarity with social publishing platforms such as Sprinklr, Dash Hudson, Sprout Social, or similar tools, along with social analytics platforms, is preferred
Comfortable covering live events, awards shows, and breaking cultural moments with speed and creativity
Confident on-camera presence is a plus
Hybrid work schedule based in New York, NY, with an expectation of working in the office four days per week

Benefits

Comp & perks

Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
Access to innovative training programs, immersive workshops, and exclusive industry events
Flexible hybrid work
Employee Resource Groups
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match