Director of Marketing Growth

HEAVY CONSTRUCTION SYSTEMS SPECIALISTS INC

. Develop and lead an integrated growth marketing strategy aligned to HCSS pipeline and revenue goals.

Posted 11/11/2026full-timeSugar Land • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated growth marketing strategies that drive pipeline and revenue goals, with a strong focus on demand generation and performance marketing. Proficient in leveraging analytics and CRM tools to optimize marketing investments and enhance customer experiences across various channels.

Highest-signal resume keywords

B2B Marketing ExperienceGrowth Marketing StrategyDemand Generation ProgramsAnalytical SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPerformance MarketingAudience AcquisitionLead ProgressionMarketing Funnel ManagementChannel Strategy DevelopmentBudget ManagementCustomer Journey UnderstandingMarketing AutomationAttribution Analysis

Soft Skills

Excellent CommunicationStrategic ThinkingCollaborationProblem SolvingCultural Discipline

Tools & Technologies

CRM PlatformsMarketing Automation ToolsAnalytics PlatformsAttribution ToolsLead Scoring Systems

Industry Keywords

B2B SaaS MarketingConstruction MarketingField-Based MarketingDigital Audience EngagementGrowth Function Transformation

About the role

Key responsibilities & impact

Develop and lead an integrated growth marketing strategy aligned to HCSS pipeline and revenue goals.
Own the marketing funnel from audience acquisition and demand creation through lead progression, opportunity creation and pipeline contribution.
Identify the audiences, channels, offers and customer experiences with the greatest potential to drive incremental growth.
Develop a balanced channel strategy across paid, organic, email, web, account-based marketing and emerging channels.
Continuously evaluate where HCSS should increase, decrease or shift marketing investment based on performance and business opportunity.
Bring an outside-in perspective on B2B growth strategies, technologies, customer behavior and emerging acquisition opportunities.
Partner with Sales to continuously evaluate lead quality and incorporate feedback into targeting, messaging, channel and campaign strategies.
Ensure acquisition and lifecycle strategies operate as one connected growth engine rather than separate programs.
Build a disciplined culture of experimentation across the growth marketing organization.
Scale successful experiments quickly while eliminating or adjusting programs that do not demonstrate sufficient business impact.
Partner with Marketing Operations and Revenue Operations to ensure accurate attribution, funnel definitions, lead scoring, routing and reporting.
Partner with Product Marketing to translate ICPs, customer insights, positioning, competitive intelligence and product priorities into effective growth programs.
Collaborate with Content to develop assets and experiences designed around customer needs, buying stages and discovery behavior.
Report to the VP of Marketing and partner closely with Sales, Revenue Operations, Product Marketing, Content and other HCSS teams.

Requirements

What you’ll need

10+ years of B2B marketing experience, with significant experience in growth marketing, demand generation, performance marketing or integrated marketing.
3+ years of experience leading teams, functions or senior marketing professionals.
Demonstrated success building, scaling or transforming demand generation programs that contributed measurable pipeline and revenue.
Strong understanding of the complete B2B customer journey, from audience acquisition and demand creation through nurture, opportunity and revenue.
Experience managing meaningful paid media and demand generation budgets and making investment decisions based on performance.
Strong analytical skills with the ability to move beyond reporting metrics to diagnosing problems and identifying opportunities.
Experience with CRM, marketing automation, attribution and analytics platforms.
Excellent communication skills with the ability to translate complex marketing performance into clear insights and recommendations for senior leadership.
Ability to operate strategically while remaining close enough to execution and data to understand what's really happening.
Some travel required.
Preferred: Experience marketing B2B SaaS or technology products.
Preferred: Experience marketing to construction, field-based, industrial or traditionally underserved digital audiences.
Preferred: Experience building or transforming a growth or demand generation function rather than simply operating an established program.
Preferred: Experience using AI and automation to improve marketing efficiency, personalization, experimentation and performance.
Preferred: Experience working within a sales-led organization with complex or longer sales cycles.

Benefits

Comp & perks

Flexible hybrid schedule
Medical, dental, and vision coverage with company-paid and employee-paid options
Paid holidays, sick days, and personal time off
Employee Resource Groups (ERGs) that foster connection and inclusion
On-site amenities including a covered basketball court, soccer field, track, pickleball/tennis courts, gym, etc.
Dog-friendly campus and WiFi-accessible courtyards
401(k) with a 5% company match
Coverage for employee professional development and wellness