Donor Lifecycle Engagement Strategist

Heifer International

. Translate audience, donor experience, and creative strategies into measurable donor journeys .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $78,000 - $88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing multi-step automated donor journeys, utilizing Salesforce Marketing Cloud and related tools. Proficient in audience segmentation, personalization, and performance reporting to enhance donor engagement and fundraising outcomes.

Highest-signal resume keywords

Salesforce Marketing Cloud ExperienceEmail Marketing AutomationAudience SegmentationMulti-Step Journey ManagementCross-Functional Project Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email ProductionQuality AssurancePerformance ReportingHTMLCSS

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAbility to Manage Multiple Tasks

Tools & Technologies

Salesforce Marketing Cloud Journey BuilderEmail StudioAutomation StudioKlaviyoCRM

Industry Keywords

Donor StewardshipDigital EngagementNonprofit FundraisingDonor LifecycleRelationship-Based Fundraising

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate audience, donor experience, and creative strategies into measurable donor journeys
Develop journey maps, communication plans, business requirements, audience rules, triggers, cadence, and decision logic
Build, configure, schedule, and maintain multi-step email journeys and automations
Create audience selections and personalization requirements with cross-functional partners
Conduct end-to-end quality assurance for audience counts, exclusions, consent, personalization, links, tracking, rendering, accessibility, approvals, and launch readiness
Monitor active journeys and resolve or escalate data, platform, timing, content, and delivery issues
Maintain journey maps, configuration records, calendars, and operating documentation
Coordinate people, content, channels, and dependencies for consistent donor experiences
Create and manage project plans, production schedules, review cycles, decision points, and launch checklists
Support qualification and handoff of prospects into Philanthropy portfolio management
Coordinate automated, direct mail, website, media, and personal touch-points across Marketing and fundraising teams
Translate creative direction into production requirements, channel specifications, timelines, and approval processes
Coordinate Creative Services or external agencies and ensure assets are implementation-ready
Prepare donor context, coordinate next steps, document disposition, and track follow-up
Identify dependencies and risks, facilitate working sessions, document decisions, and communicate changes
Track journey participation, email engagement, donor response, conversion, retention, revenue, and handoff activity
Develop testing plans for content, cadence, channel mix, personalization, and behavioral triggers
Analyze results and donor feedback and recommend improvements to creative strategy, journey design, audience rules, and processes
Maintain shared records of tests, findings, decisions, and changes
Translate engagement needs into requirements for CRM, Marketing Cloud, reporting, and related tools
Reinforce standards for privacy, consent, security, accessibility, brand consistency, deliverability, and responsible donor-data use
Support vendor and agency coordination, including timelines, deliverables, quality review, and budget tracking
Provide status updates, performance summaries, and recommendations
May perform other job-related duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, fundraising, or a related field, or equivalent professional experience
Five or more years of progressively responsible experience in email marketing, marketing automation, donor or customer journeys, digital engagement, fundraising, or related work
Demonstrated experience building and managing multi-step automated journeys in Salesforce Marketing Cloud or a comparable platform
Minimum of 2–3 years of experience with email production, audience segmentation, personalization, testing, quality assurance, and performance reporting
Experience managing cross-functional projects with multiple owners, dependencies, deadlines, and approval steps
Ability to translate strategy and audience insights into requirements, workflows, communication plans, and measurable actions
Strong written and verbal communication skills
Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Klaviyo, and CRMs preferred
Experience with nonprofit fundraising, donor stewardship, donor lifecycle, or relationship-based fundraising preferred
Experience coordinating email with direct mail, website, SMS, paid media, events, or personal outreach preferred
Working knowledge of HTML and CSS for email, email deliverability, accessibility, and data privacy requirements preferred
Experience partnering with writers, designers, creative teams, agencies, analysts, and technical teams preferred
Ability to handle multiple tasks and deadlines and manage a heavy workload
Ability to work at a computer for extended periods

Benefits

Comp & perks

Health and wellness benefits including Flexible Spending Account and/or Health Saving Account
Employee assistance program
403(b) retirement plan with employer matching and discretionary contribution
22 vacation days
12 statutory and discretionary holidays
10 sick days per year
Employer-paid life insurance and accidental death & dismemberment (AD&D)
Professional development opportunities
Annual merit increase opportunities
Optional critical illness insurance
Legal assistance plan
Pet protection
Ability to travel as needed for the role