Social Media Manager, all genders

HEIMPLANET

. Further develop the social media strategy .

Posted 10/28/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, including strategy development, content creation, and performance analysis across various platforms. Proficient in utilizing social media tools and analytics to enhance brand awareness and community engagement.

Highest-signal resume keywords

Social Media ManagementContent CreationAnalytics Tools ProficiencyBilingual in German and EnglishCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationPhoto EditingVideo EditingPerformance Analysis

Soft Skills

CreativityIndependenceStructured Approach

Tools & Technologies

Meta Business SuiteLaterInstagramFacebookTikTokYouTubeLinkedIn

Industry Keywords

Brand AwarenessCommunity EngagementContent CreatorsInfluencersBrand Ambassadors

About the role

Key responsibilities & impact

Further develop the social media strategy
Develop and implement creative ideas to increase brand awareness and community engagement
Plan, create, and publish images, videos, Reels, and written content
Manage social media channels as part of day-to-day operations
Build and maintain the community and strengthen relationships with the target audience
Identify and reach out to content creators, influencers, and brand ambassadors
Develop long-term collaborations
Monitor social media trends, new formats, and platform developments
Analyze channel performance and relevant metrics
Derive measures to further develop social media activities
Work closely with the marketing and design teams
Support campaigns, product launches, and other projects
Create a 20-second Instagram Reel as part of the application, including a hook, call to action, and caption of no more than 100 characters

Requirements

What you’ll need

Experience in social media management
Knowledge of Facebook, Instagram, TikTok, YouTube, and LinkedIn, as well as their different target audiences and formats
Familiarity with social media and analytics tools such as Meta Business Suite, Later, or comparable applications
Basic knowledge of photo and video editing, as well as experience with common editing tools
Excellent written and spoken German and English
Enthusiasm for the outdoors and identification with the products and brand
Creative, independent, and structured approach to work
Ability to monitor content performance

Benefits

Comp & perks

Flexible working hours and the option to work partially from home
Laptop for mobile working
Ergonomically equipped workstation
Subsidy for the Deutschlandticket or public transportation
Attractive employee discounts on outdoor products
Opportunity to borrow equipment
Regular team events
Short decision-making processes
Open and collegial working atmosphere
Scope for personal ideas and creative freedom
Opportunities for professional development
28 days of annual leave