Working Student – Performance Marketing, Meta Ads

HEIMPLANET

. Support the creation of advertising creatives in collaboration with the Design and Content teams .

Posted 10/6/2026part-timeHamburg • GermanyEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong capabilities in planning, creating, and optimizing Meta Ads campaigns, with a focus on performance management and analytical reporting. Possesses a creative eye for visual branding and a solid understanding of digital marketing principles.

Highest-signal resume keywords

Meta Ads Campaign ManagementPerformance MarketingAnalytical SkillsA/B TestingDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationOnline TrackingAd MechanicsCustomer JourneysPerformance ReportingROAS AnalysisCPC MonitoringCPM TrackingCTR AnalysisConversion Rate Optimization

Soft Skills

Creative EyeStructured ApproachCollaborationCommunication

Tools & Technologies

Meta Ads Manager

Industry Keywords

Digital MarketingE-commerceAdvertising CreativesSocial Media ManagementContent Creation

About the role

Key responsibilities & impact

Support the creation of advertising creatives in collaboration with the Design and Content teams
Contribute to briefings, testing, and creative feedback
Plan, create, and optimize Meta Ads campaigns
Independently set up campaigns, including audiences, creatives, placements, and tracking
Monitor campaign performance and prepare regular reports on ROAS, CPC, CPM, CTR, and conversion rates
Take ownership of daily performance management
Identify opportunities for optimization and scaling
Conduct A/B tests for ads, audiences, and landing pages
Derive optimization measures from test results
Work closely with the Head of Online Marketing, Social Media Management, and Content Lead

Requirements

What you’ll need

Currently pursuing a degree or comparable training in marketing, media, business, e-commerce, or a related field
Strong interest in digital marketing and initial experience with Meta Ads Manager
Initial practical experience in performance marketing and confident use of Meta Ads Manager
Ideally, experience independently creating, managing, or optimizing Meta Ads campaigns
Strong analytical skills and a structured approach to work
Basic understanding of online tracking, ad mechanics, and customer journeys is a plus
Interest in outdoor, travel, and adventure content
A creative eye and an understanding of visual branding
Excellent written and spoken German and English

Benefits

Comp & perks

Flexible working hours (15 hours per week)
Hybrid working with a flexible work-from-home option
JobRad bicycle leasing program
Urban Sports Club membership
Regular team events
Opportunity to borrow HEIMPLANET equipment for your outdoor adventures
An exceptional office and store in the heart of Hamburg’s HafenCity, offering plenty of space for collaboration, creativity, and great coffee
Opportunity to take on more responsibility over the long term
Early responsibility and close collaboration with various teams