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E-commerce Performance Manager
Helios & Partners. Own the digital storefront, growth marketing performance, and operational efficiency .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and e-commerce operations, particularly within the Shopify ecosystem. Proficient in data analysis, A/B testing, and optimizing customer acquisition strategies to drive growth for Direct-to-Consumer brands.
Highest-signal resume keywords
Performance Marketing ManagementShopify Ecosystem FamiliarityA/B Testing MethodologiesData Analysis and AttributionPaid Acquisition Channel Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionFunnel ConversionUnit EconomicsOperational ExecutionCreative Testing FrameworksLanding Page OptimizationPerformance Metrics AnalysisInventory ManagementAttribution ModelsHTML/CSS/Liquid Knowledge
Soft Skills
Highly OrganizedSelf-StarterAdaptabilityStrategic Thinking
Tools & Technologies
Meta Ads ManagerGoogle AdsKlaviyoRebuyGorgiasRechargeTriple WhaleNorthbeamGA4Unbounce
Industry Keywords
Direct-to-ConsumerE-commerceBeautyApparelCPG
About the role
Key responsibilities & impact- Own the digital storefront, growth marketing performance, and operational efficiency
- Drive customer acquisition, funnel conversion, unit economics, and operational execution
- Oversee and optimize paid acquisition channels such as Meta, Google Search/Shopping, TikTok, and Direct Mail
- Manage daily and weekly performance targets against ROAS, MER, CAC, and LTV
- Design, execute, and iterate creative testing frameworks with designers and content creators
- Audit and optimize the Shopify customer journey, including landing pages, PDPs, checkout, and upsell flows
- Launch A/B tests on site copy, offers, design, and page speed to improve CVR and AOV
- Build custom landing pages using Rebuy, Unbounce, or Replo
- Monitor inventory velocity, product margins, and stock levels
- Partner with fulfillment and logistics teams to track shipping times, landed costs, and customer delivery satisfaction
- Maintain oversight of unit economics, contribution margins, and platform/app fees
- Build and maintain real-time performance dashboards using Triple Whale, Northbeam, GA4, or BI tools
- Deliver weekly and monthly performance summaries covering wins, test results, bottlenecks, and action items for management
Requirements
What you’ll need- 4+ years of hands-on experience managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand
- Deep familiarity with the Shopify ecosystem and apps including Klaviyo, Rebuy, Gorgias, Recharge, etc.
- Ability to crunch numbers, interpret attribution models, and turn raw data into profitable operational decisions
- Strong understanding of ad platforms including Meta Ads Manager and Google Ads
- Experience with attribution tools and A/B testing methodologies
- Highly organized self-starter able to thrive in fast-paced environments and juggle high-level strategy with day-to-day execution
- Candidates must be currently located in the United States
- Nice-to-haves: experience in Beauty, Apparel, or CPG; basic HTML/CSS/Liquid knowledge; experience managing Email/SMS retention channels via Klaviyo or Attentive