Director of Marketing

HelloCollege

. Own the marketing engine and accountability for lead volume and lead quality .

Posted 10/12/2026full-timeRemote • Illinois • United StatesLead💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading marketing teams and managing multi-channel budgets, with a strong focus on metrics-driven strategies and performance optimization. Proficient in utilizing AI tools for analysis and content creation while overseeing comprehensive marketing initiatives across various channels.

Highest-signal resume keywords

10+ Years Marketing Experience5+ Years Team LeadershipPaid Acquisition ExpertiseMulti-Channel Budget ManagementAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC ManagementLead-Provider ProgramsMetrics-Driven TestingWordPress ProficiencyElementor ProficiencyAEO KnowledgeCustomer ResearchBudget RecommendationsAnalytics ReportingCross-Channel Strategy

Soft Skills

Team LeadershipGoal SettingCoachingAccountabilityCustomer Engagement

Tools & Technologies

HubSpotGA4GSCAI ToolsMarketing Analytics Infrastructure

Industry Keywords

B2C MarketingHigh-Ticket Professional ServicesEducation ServicesHealthcare ServicesFinancial ServicesLegal ServicesBrand AdvocacyReferral ProgramsCustomer Needs AnalysisGrowth-Stage Company Experience

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the marketing engine and accountability for lead volume and lead quality
Lead a team of full-time and part-time staff and agencies
Manage roughly $2M in annual marketing spend
Report to the Chief Strategy Officer and run marketing day-to-day across strategy, execution, analytics, and testing
Deliver the annual lead plan and lead-quality targets
Report monthly on leads by channel, CAC, lead quality, budget implications, and recommendations
Build and run a cross-channel testing roadmap focused on hypotheses and incremental lift
Manage variable and fixed annual marketing spend and shift budget between channels based on performance
Recommend annual budget and lead-spend levels
Oversee paid search and paid social strategy, including landing page testing
Set direction for organic, SEO, and AEO and hold the agency accountable
Oversee referrals and brand advocacy program design and tracking
Own strategy and performance for email, events, and partnerships
Own relationships, contracts, and performance for lead providers and affiliate partners
Oversee organic social
Lead team members and agencies; set goals, coach, and hold people accountable
Evaluate agency and vendor performance and recommend changes
Run the marketing team on EOS using Rocks, scorecard, weekly L10s, and issue resolution
Own marketing analytics and infrastructure, including HubSpot, GA4, GSC, attribution, and reporting
Own the WordPress/Elementor website and provide hands-on support when needed
Steward brand and messaging day-to-day
Lead customer research through interviews, surveys, and direct outreach to families
Use AI daily for analysis, research, and content creation
Build AI agents and workflows to multiply team output
Work with Sales on lead quality, handoffs, and shared funnel metrics
Work with Service on referrals, testimonials, and proof points

Requirements

What you’ll need

10+ years of experience in marketing
5+ years leading a marketing team: setting goals, managing people, and holding them accountable
Experience in B2C, high-ticket professional services (education, healthcare, financial or legal services, or similar)
Deep expertise in paid acquisition: PPC and affiliate or lead-provider programs
A record of managing a multi-channel budget and moving spend based on performance
A metrics-driven, testing mindset: you form hypotheses, run tests, and act on what you learn
Strong hands-on reporting skills
Comfort working directly in WordPress and Elementor
Expert daily use of Claude or similar AI tools for analysis, research, and planning
Experience managing agencies and outside partners against clear performance goals
Strong grasp of customer needs and messaging, and enjoyment of talking with customers directly
Experience building AI agents or automated workflows (preferred)
Strong interest in AEO (answer engine optimization) (preferred)
Background in a growth-stage company (preferred)

Benefits

Comp & perks

Performance-based bonus
Health insurance
Dental insurance
Life insurance
Unlimited PTO
401K (no match)
Quarterly team offsites
Occasional travel for events and partners