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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in programmatic media strategy, audience product development, and data governance, with a strong focus on optimizing campaign performance across DOOH platforms. Proven ability to manage teams, maintain strategic relationships, and implement data-driven solutions.
Highest-signal resume keywords
Programmatic Media ManagementDOOH Campaign OptimizationDSPs and SSPs KnowledgeData Governance ImplementationPerformance KPI Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic MediaAudience Product DevelopmentData-Driven CampaignsCampaign Measurement and ReportingProgrammatic Buying and SellingOOH/DOOH Inventory ManagementDigital Media FormatsAdTech Ecosystem KnowledgeAdvanced DOOH SSP PlatformsPerformance Optimization
Soft Skills
Strategic SupportTeam LeadershipRelationship ManagementInnovation and Continuous ImprovementCollaboration
Tools & Technologies
DSPsSSPsAd ExchangesProgrammatic PlatformsTrafficking Systems
Industry Keywords
Programmatic MediaDigital Out-Of-Home (DOOH)Data GovernanceCampaign EfficiencyPerformance KPIs
About the role
Key responsibilities & impact- Lead Helloo’s programmatic media function and team
- Define strategy, processes, audience products, and data governance
- Develop the company’s programmatic roadmap
- Develop new audience products, integrations, and processes
- Maintain strategic relationships with DSPs, SSPs, and agencies
- Coordinate the implementation of data-driven campaigns
- Manage the team’s performance KPIs
- Provide strategic support to the national and regional Key Account teams, Performance team, OPEC, and IT
- Ensure the quality of measurement and reporting
- Manage the trafficking and billing process for programmatic campaigns in Helloo’s operating systems
- Establish setup, auditing, and post-sales standards
- Monitor overall results and direct advanced optimizations
- Lead alignment meetings with platforms and suppliers
- Create data and performance governance workflows
- Identify opportunities for innovation, testing, and continuous improvement
- Ensure the implementation of technical improvements and multipliers
- Ensure campaign efficiency across programmatic DOOH platforms
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Advertising, or a related field
- Solid experience in programmatic media, preferably in DOOH
- Knowledge of DSPs, SSPs, Ad Exchanges, and programmatic buying and selling platforms
- Knowledge of the AdTech ecosystem and how the programmatic supply chain operates
- Experience with OOH/DOOH inventory and its specific characteristics
- Knowledge of digital media formats, specifications, and commercialization
- Advanced experience with DOOH SSP platforms in the market
Benefits
Comp & perks- SulAmérica Health Insurance
- Meal/Food Voucher
- Free parking at Shopping Villa-Lobos or transportation allowance (subject to the standard payroll deduction)
- Childcare assistance
- Birthday day off
- Access to the internal training platform (Saber Online)
- Hybrid work model: 3 days in the office and 2 days working from home