Business Development Lead – Trade BU

Helppi

. Lead the launch of the Trade market and own the BU’s revenue .

Posted 11/9/2026contractBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales and key account management within trade marketing, leveraging a strong network among manufacturers and trade agencies. Proven ability to manage the full consultative sales cycle, achieve revenue targets, and implement effective in-store execution strategies.

Highest-signal resume keywords

B2B Sales ExperienceKey Account ManagementConsultative SellingCRM Systems ProficiencyIn-Store Execution Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingSales Funnel ManagementForecastingSolution SellingPromoter ManagementMerchandisingStore AuditsSell-In/Sell-Out KnowledgeReturn on Trade ActivitiesAccount Opening

Soft Skills

Hunter MindsetHands-On ApproachAutonomyNegotiation SkillsPresentation Skills

Tools & Technologies

CRM SystemsPower BIInvolvesBI Tools

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationMBA in Trade Marketing

Industry Keywords

Consumer Goods ManufacturingTrade AgenciesField-Team OutsourcingRetail SectorMarket Launch

About the role

Key responsibilities & impact

Lead the launch of the Trade market and own the BU’s revenue
Prospect consumer goods manufacturers, trade agencies, and distributors, activating and expanding the network
Manage the full consultative sales cycle: diagnosing in-store execution, designing the solution and proposal, negotiating, and closing
Factor the client’s trade budget and calendar into pricing, scope, and coverage
Translate in-store execution challenges into Helppi solutions
Demonstrate ROI and execution fit to clients using data and proof of results
Work with trade marketing, sales, key account, and procurement teams within manufacturers, adapting the message to each area
Keep the sales funnel, targets, and forecast up to date in the CRM
Partner with Operations and Customer Success to ensure implementation and delivery quality
Expand accounts across stores, regions, categories, and campaigns
Monitor trends and competitors to evolve Helppi’s offering
Initially operate as an individual contributor, win the first clients, and build the account base
Subsequently structure the BU team and develop into a hands-on manager responsible for end-to-end revenue
Strengthen Helppi’s positioning as an authority in Trade Marketing through presentations, LinkedIn, industry media, and participation in events and trade shows
Success will be measured by new revenue, active clients, funnel conversion, pipeline, forecast accuracy, expansion, retention, churn, execution, store coverage, store activation, out-of-stock rates, brand presence, ROI, sell-out, and NPS

Requirements

What you’ll need

Senior experience in B2B sales or key account management in trade marketing, trade agencies, consumer goods manufacturing, or field-team outsourcing
Active portfolio and network of contacts among manufacturers and trade agencies
Experience with in-store execution, including promoter management, replenishment, merchandising, and store audits
Strong knowledge of sell-in, sell-out, share of shelf, out-of-stocks, store activation, and the return on trade activities
Track record of achieving targets, opening accounts, and maintaining low churn
Experience in consultative and solution selling, with decision cycles involving multiple client departments
Hunter mindset, hands-on approach, and autonomy to build a business area from the ground up
Experience with CRM systems, sales funnel management, and forecasting
Experience in labor outsourcing, staffing, promotional agencies, or on-demand service platforms is a plus
Experience in startups, technology companies, or B2B marketplaces is a plus
Experience launching new markets or structuring a new business unit is a plus
Knowledge of the commercial dynamics between manufacturers and retailers, plus a network in the supermarket retail sector, is a plus
Familiarity with field-team management, in-store audit, and BI tools such as Involves and Power BI is a plus
Bachelor’s degree in Business Administration, Marketing, Advertising, Sales Management, or a related field
Graduate degree or MBA in Trade Marketing, Marketing, Sales Management, or Sales is a plus
Availability to travel to client meetings and industry events
Must be based in São Paulo

Benefits

Comp & perks

Starbem health benefit – telemedicine
iFood Benefícios card – home office allowance
Wellhub (up to 3 dependents included)
Birthday day off and birthday PIX payment
Paid time off: 30 days
Life insurance
Welcome and workplace kit
Travel and meal expenses for the 2 in-office days per week are covered by Helppi