Business Lead – Trade Business Unit

Helppi

. Lead the launch of the Trade market and own the BU’s revenue .

Posted 11/9/2026contractBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales and key account management within trade marketing, with a strong focus on consultative selling and in-store execution. Proven ability to drive revenue growth, manage client relationships, and leverage market insights to enhance business offerings.

Highest-signal resume keywords

B2B Sales ExperienceKey Account ManagementIn-Store ExecutionCRM Pipeline ManagementConsultative Selling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Trade Promotion ROIStore ActivationMerchandisingPromoter ManagementSales ForecastingSolution-Based SellingMarket Trend AnalysisAccount OpeningTarget AchievementData Analysis

Soft Skills

NegotiationCommunicationAutonomyPresentation SkillsRelationship Building

Tools & Technologies

CRM Software

Industry Keywords

Consumer GoodsTrade MarketingField Team OutsourcingTrade AgenciesSales CycleClient PortfolioRevenue GrowthMarket PositioningIndustry EventsSão Paulo

About the role

Key responsibilities & impact

Lead the launch of the Trade market and own the BU’s revenue
Prospect consumer goods manufacturers, trade agencies, and distributors, activating and expanding the network
Manage the full consultative sales cycle: diagnosing in-store execution, designing the solution and proposal, negotiating, and closing
Translate in-store execution challenges into Helppi solutions
Demonstrate ROI and execution alignment to clients through data and proven results
Work with trade marketing, sales, key account, and procurement teams within consumer goods companies
Keep the CRM pipeline, targets, and forecast up to date
Partner with Operations and Customer Success to ensure implementation and delivery quality
Expand accounts across stores, regions, categories, and campaigns
Monitor market trends and competitors to evolve Helppi’s offering
Strengthen Helppi’s positioning as a Trade Marketing authority through presentations, LinkedIn, and industry media
Represent Helppi at industry events and trade shows
Win the first clients and build the account portfolio
Progress into the permanent BU Manager role, owning end-to-end revenue from the sale through in-store execution
Success will be measured by new revenue, active clients, funnel conversion, pipeline, forecast accuracy, expansion, retention, execution, coverage, store activation, out-of-stocks, brand presence, ROI, sell-out, and NPS

Requirements

What you’ll need

Senior experience in B2B sales or key account management within trade marketing, trade agencies, consumer goods manufacturing, or field team outsourcing
An active portfolio and network across consumer goods manufacturers and trade agencies
Hands-on experience with in-store execution, including promoter management, replenishment, merchandising, and store audits
Strong command of sell-in, sell-out, share of shelf, out-of-stocks, store activation, and trade promotion ROI
Proven track record of meeting targets, opening accounts, and maintaining low churn
Experience selling consultative and solution-based offerings, with decision cycles involving multiple client departments
Hunter, hands-on profile with the autonomy to build a business area from the ground up
Experience with CRM, sales pipeline management, and forecasting
Bachelor’s degree in Business Administration, Marketing, Advertising, Commercial Management, or a related field
Must reside in São Paulo
Availability to travel to client sites and industry events

Benefits

Comp & perks

Starbem healthcare benefit – Telemedicine
iFood Benefícios card – Home office allowance
Wellhub, including up to 3 dependents
Birthday day off and birthday PIX payment
Paid time off: 30 days
Life insurance
Welcome kit and workplace setup
Fixed compensation plus performance-based variable pay
Travel and meal expenses for the 2 required in-office days per week covered by Helppi