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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM strategy development, lifecycle marketing, and customer retention, with a strong focus on leveraging Klaviyo for personalized communications and data-driven decision-making. Proven ability to analyze performance metrics and drive revenue growth through effective customer engagement strategies.
Highest-signal resume keywords
CRM Strategy DevelopmentKlaviyo ExperienceLifecycle MarketingCustomer RetentionData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMLifecycle MarketingRetention MarketingSegmentationPersonalizationAutomated JourneysCampaign Performance AnalysisRevenue TrackingCustomer Insight AnalysisEmail Marketing
Soft Skills
CollaborativeProactiveAnalyticalIndependentCommercially Minded
Tools & Technologies
KlaviyoEmail PlatformsSMS Marketing ToolsCustomer Feedback ToolsAnalytics Software
Industry Keywords
Customer Lifetime ValueDTC RevenueCustomer CommunicationsProduct Launch StrategiesCustomer Advocacy
About the role
Key responsibilities & impact- Own and develop the CRM and retention strategy across email and SMS
- Build the roadmap to grow CRM to 10%+ of DTC revenue
- Drive repeat purchase, retention, reactivation and customer lifetime value
- Identify opportunities to increase customer value as the product portfolio grows
- Own the CRM calendar and customer communications plan
- Build and optimise lifecycle journeys in Klaviyo, including welcome, post-purchase, cross-sell, replenishment, review and winback journeys
- Develop relevant, timely and personalised communications
- Test messaging, creative, offers, segmentation, timing and journeys
- Lead the CRM contribution to Designed by You, Made by Us
- Use surveys, customer feedback, focus groups and CRM data to deepen customer understanding
- Turn customer insight into recommendations for Brand, Creative, Product and NPD
- Work closely with Brand, Creative, Ecomm, Performance and Product teams
- Develop CRM strategies for product launches and key trading moments
- Support advocacy through reviews, testimonials, customer stories and community
- Analyse customer, campaign and lifecycle performance
- Own CRM reporting and measurement
- Track revenue contribution, repeat purchase, retention, LTV, engagement and reactivation
- Demonstrate incremental value and continually improve performance
Requirements
What you’ll need- Strong hands-on experience in CRM, lifecycle or retention marketing
- Strong Klaviyo experience
- SMS experience is a bonus
- Commercially minded and comfortable owning revenue targets
- Strong understanding of segmentation, personalisation and automated journeys
- Analytical and confident using data to make decisions
- Able to balance short-term revenue with long-term customer value
- Comfortable working closely with Brand and Creative teams
- Interested in customer research and turning insight into action
- Highly collaborative, proactive and comfortable working independently
- Excited by the opportunity to build something from the ground up
Benefits
Comp & perks- Flexible hours
- Fully remote work
- Part-time schedule of 3–4 days per week