Senior Marketing Manager – 12 Month FTC

Heroes

. Develop and lead integrated marketing strategies across CRM, digital, paid, content, and social channels .

Posted 11/5/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading integrated marketing strategies across multiple channels, with a strong focus on data analysis, budget management, and cross-functional collaboration. Proven ability to drive measurable commercial outcomes while fostering team engagement and promoting inclusion.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentMulti-Channel Campaign ExecutionBudget Management and ROI AccountabilityCross-Functional Program LeadershipAdvanced Analytical and Financial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket ResearchKPI TrackingCampaign ManagementBudget ManagementStrategic Proposal DevelopmentProcess RedesignPerformance OptimizationCustomer Insights UtilizationCreative Excellence Oversight

Soft Skills

LeadershipCommunicationEmpathyCollaborationProblem-Solving

Industry Keywords

Digital MarketingConsumer-Focused EnvironmentInclusion and DiversityCross-Functional CommunicationCommercial Performance

About the role

Key responsibilities & impact

Develop and lead integrated marketing strategies across CRM, digital, paid, content, and social channels
Define annual and quarterly marketing roadmaps, balancing long-term brand growth with short-term commercial performance
Use customer insights, market research, and data analysis to inform decision-making and optimise marketing effectiveness
Deliver clear strategy, structure and process to the marketing function
Manage, coach, and develop two direct reports
Lead cross-functional communication and act as a key contact point for internal stakeholders and dotted-line contributors
Oversee execution of multi-channel campaigns, ensuring creative excellence, consistent messaging, and on-brand delivery
Champion experimentation and continuous improvement across channels, formats, and processes
Partner with Product, eCommerce, Creative, and Commercial teams
Own and manage marketing budgets with accountability for ROI and KPI performance
Establish and track metrics, producing reporting and actionable insights for the Global Marketing Director and senior leadership team
Lead complex initiatives such as system implementations, process redesigns, or global program launches
Manage risks and dependencies while ensuring projects deliver on time and to a high standard
Shape strategic proposals and frameworks for senior leadership review
Identify inefficiencies and implement improvements that enhance speed, quality, and scalability
Champion best practices and consistent ways of working across teams and channels
Lead with empathy, humility, and clarity, encouraging open communication
Drive initiatives supporting team engagement, development, and cross-functional collaboration
Promote Inclusion & Diversity in internal practice and customer-facing marketing

Requirements

What you’ll need

Proven experience in a senior or strategic marketing role, ideally within a fast-paced, digital or consumer-focused environment
Strong leadership capability with direct people management experience
Demonstrated success in delivering multi-channel marketing strategies that drive measurable commercial outcomes
Advanced analytical and financial acumen, with experience managing budgets and KPIs
Excellent communication skills: able to translate complex concepts into clear, actionable direction
Experience leading cross-functional programs with high levels of autonomy and accountability
Strong ability to identify inefficiencies and drive improvements that scale
Location: London or around London, with 2 days per week in office

Benefits

Comp & perks

12-month fixed-term contract (FTC) opportunity