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About the role
Key responsibilities & impact- Administer product launch and promotional campaign execution through project management of timelines, creative deliverables, and advertising media
- Partner cross-functionally with sales, product, finance, and ecommerce agencies
- Manage product catalog, SEO, and scorecard tracking for share of voice and keyword competition
- Target and optimize AMS and DSP advertising campaigns
- Manage budget allocation to achieve ROAS goals and measure conversion funnel metrics and profitability
- Update consumer touchpoints, including Brand Store and PDP pages, for promotions and new product launches
- Manage updates to existing product pages
- Optimize performance and conduct competitive assessments using weekly campaign reports and post-campaign reporting
- Work with Retail Analytics to plan and track marketing execution ROI, including channel sales, traffic, industry data, and spend optimization
- Liaise with client partners at management level and manage initiatives with a focus on timeliness and efficiency
- Execute new product SKU setup
- Support forecasting and execution budgets, including SOWs, POs, invoices, and budget-risk flagging
- Build and implement project management infrastructure with clients and supporting tools
Requirements
What you’ll need- BA/BS Degree in Marketing or Business Administration
- 4–6+ years of experience in digital or Ecommerce marketing
- Experience with Amazon is required
- Strong working knowledge of marketplace models, including 1P vs 3P listings and Buy Box
- Content management experience on major e-tailer websites via Amazon Vendor Central
- Experience with Amazon Brand Store and comparable tools with other e-tailers
- Experience troubleshooting and resolving issues related to shared product listings, partner data feeds, vendor catalogs, and self-service ticketing platforms
- Experience with budgeting and billing reconciliation
- Demonstrated thought-leadership and relationship management with internal stakeholders and external partners
- Experience managing multiple accounts and initiatives/projects across multiple product lines simultaneously
- Highly motivated, determined, and organized problem-solver with rigorous attention to detail and a strong sense of urgency
- Ability to navigate changing expectations in a deadline-driven, rapidly evolving work environment
- Strong professional communication, customer service, and leadership skills
- Ability to execute multiple projects in a technical work environment with uncertain circumstances
- Ability to maintain composure in high-pressure environments and receptiveness to feedback and collaboration
Benefits
Comp & perks- Remote work in the United States
