Growth Lead

Higharc

. Own the GTM experiment loop end to end for Higharc’s self-serve business .

Posted 11/6/2026full-timeRemote • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing growth experiments for self-serve products, leveraging strong analytical judgment and technical skills to drive rapid iterations and optimize conversion funnels. Capable of collaborating with cross-functional teams to implement and document effective marketing strategies.

Highest-signal resume keywords

Growth ExperimentationAnalytics and AutomationSelf-Serve Product ExperienceStrong Analytical JudgmentCollaboration with Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth ExperimentationCodingAnalyticsAutomationLanding Page DevelopmentConversion OptimizationData InterpretationExperiment DocumentationRapid PrototypingPLG Strategy

Soft Skills

Strong Marketing InstinctOwnership of WorkComfort with AmbiguitySpeed Over PolishAnalytical Judgment

Tools & Technologies

AI ToolingTracking ToolsExperimentation ToolsMarketing Automation SoftwareAnalytics Platforms

Industry Keywords

HomebuildersConstruction SoftwareAEC SoftwareSelf-Serve BusinessProduct-Led Growth

About the role

Key responsibilities & impact

Own the GTM experiment loop end to end for Higharc’s self-serve business
Design and run rapid growth and PLG experiments across acquisition, activation, and conversion
Build landing pages, tooling, tracking, and automation for experiments
Instrument the self-serve funnel to identify drop-off points and causes
Interpret results and make fast kill-or-scale decisions
Document and share experiment results
Reallocate people and effort toward successful experiments
Partner with the Applications team and marketing to turn ideas into live tests quickly and iteratively

Requirements

What you’ll need

Experience shipping growth experiments end to end, ideally in a PLG or self-serve product
Hands-on technical skills, including writing code and working with analytics, automation, and AI tooling
Strong marketing instinct
Strong analytical judgment and ability to distinguish signal from noise
Preference for speed over polish
Comfort with ambiguity and limited direction
Strong ownership of work and results
Experience building for or selling to homebuilders, or working in construction or AEC software is a major plus

Benefits

Comp & perks

Significant equity
Comprehensive medical, dental, and vision coverage for full-time U.S.-based employees
Flexible PTO
Meaningful maternity/paternity leave for full-time U.S.-based employees
Short- and long-term disability plans
401(k)
Home office stipend
Ongoing learning and development support
Remote work flexibility
Regular team meet-ups in company hubs across the US