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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product strategy, roadmap execution, and customer engagement optimization across various digital platforms. Proficient in leveraging analytics, lead generation, and cross-functional collaboration to drive measurable business outcomes.
Highest-signal resume keywords
Product Management ExperienceLead GenerationCustomer AcquisitionAnalytics InstrumentationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyRoadmap ExecutionConversion OptimizationBehavioral TrackingEvent TaxonomiesData PipelinesAPIsInteractive ContentAttribution TrackingCustomer Engagement
Soft Skills
Excellent CommunicationDecision-MakingStakeholder ManagementAnalytical AbilityInfluencing Skills
Tools & Technologies
CRM IntegrationsWebhooksWorkflow AutomationEmbeddable WidgetsTracking Scripts
Industry Keywords
B2B SaaSMarTechCustomer-Engagement PlatformsGrowth LoopsCustomer Success
About the role
Key responsibilities & impact- Own product strategy, roadmap, and execution across Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities
- Drive cohesive experiences across builders, templates, publishing, data models, integrations, analytics, and reporting
- Ship capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up
- Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes
- Define visitor behavior, conversion, identity, attribution, and campaign tracking across third-party websites
- Strengthen event taxonomies, instrumentation standards, and reporting
- Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization
- Ensure responsive, accessible, and performant desktop, mobile, and tablet experiences
- Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure
- Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes
- Support product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education
- Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity
- Drive measurable improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention
Requirements
What you’ll need- 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms
- Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration
- Experience defining and executing a roadmap across multiple related product areas
- Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops
- Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content
- Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events
- Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution
- Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences
- Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution
- Experience partnering with Engineering on frontend, backend, data, and infrastructure systems
- Strong product judgment, analytical ability, and UI/UX sensibility
- Ability to influence cross-functional partners and drive alignment without direct authority
- Excellent written and verbal communication, decision-making, and stakeholder management skills
Benefits
Comp & perks- Global, remote-first organization
- People-first culture
- Opportunities to help scale a global B2B SaaS platform
- Lean, experimentation-focused product environment