Staff Product Manager – Email Growth

HighLevel

. Drive activation, feature adoption, product-led expansion, and retention across the entire Email Charter .

Posted 9/30/2026full-timeRemote • IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving product-led growth through effective onboarding, feature adoption, and retention strategies in B2B SaaS platforms. Proficient in A/B testing, product analytics, and cross-functional collaboration to optimize user journeys and enhance platform value.

Highest-signal resume keywords

Product Management ExperienceA/B Testing ProgramsProduct Analytics ToolsGrowth Metrics DefinitionEmail Marketing User Journey

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel OptimizationMonetization ModelsCohort AnalysisSQLData Visualization

Soft Skills

Analytical MethodologyProduct IntuitionCross-Functional Leadership

Tools & Technologies

MixpanelAmplitudeHeap

Industry Keywords

B2B SaaSMarketing AutomationCRMAgency Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive activation, feature adoption, product-led expansion, and retention across the entire Email Charter
Optimize onboarding journeys for agencies and sub-accounts configuring email templates, sending campaigns, and launching sequences
Implement PLG loops, feature discovery nudges, template-sharing ecosystems, and in-app monetization/upsell prompts
Establish a high-velocity A/B testing framework covering onboarding flows, feature paywalls, pricing tiers, and campaign setup wizards
Define and monitor activation funnels, usage decay metrics, and feature retention cohorts
Demonstrate the correlation between email usage and platform retention
Partner with Product Marketing, Growth Engineering, Customer Success, and Revenue Operations on growth campaigns and adoption initiatives
Map and analyze the end-to-end Email Marketing user journey
Establish an experimentation backlog and launch A/B tests
Define growth metrics and align stakeholders
Achieve measurable increases in new user email activation rates
Launch template-sharing and feature-discovery growth loops
Demonstrate positive impact on sub-account retention and platform lifetime value

Requirements

What you’ll need

8+ years of Product Management experience with a dedicated focus on Growth, PLG, funnel optimization, or monetization in B2B SaaS platforms
Proven track record of designing and executing high-velocity A/B and multivariate testing programs that yield statistically significant growth
Deep mastery of product analytics tools (Mixpanel, Amplitude, Heap, etc.), cohort analysis, funnel tracking, and SQL/data visualization
Strong product intuition paired with a highly analytical, hypotheses-driven operational methodology
Ability to lead matrixed growth teams across engineering, marketing, design, and analytics
Prior experience driving growth or product-led adoption within marketing automation, CRM, or agency management platforms
Experience optimizing pricing tiers, feature gating, or usage-based monetization models