Lead Marketing Strategist – Member Retention, Engagement

Highmark Health

. Lead integrated member retention marketing strategies to improve health plan renewal, reduce voluntary disenrollment, strengthen member engagement, and increase lifetime value .

Posted 10/8/2026full-timePittsburgh • Pennsylvania • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated member retention marketing strategies, utilizing data-driven insights to enhance member engagement and optimize retention programs. Proficient in managing cross-functional teams and developing comprehensive marketing plans while ensuring compliance with industry regulations.

Highest-signal resume keywords

Member Retention MarketingData-Driven CommunicationCross-Functional Team ManagementForecasting and ROI AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance MeasurementAudience SegmentationCampaign ManagementProject CoordinationTactical DevelopmentData AnalysisTest-and-Learn EvaluationOmnichannel CommunicationCompliance with HIPAA

Soft Skills

Excellent Business WritingProactive LearningStakeholder CommunicationProfessional ConductAdaptability

Tools & Technologies

AI-Powered Marketing PlatformsMarketing Analytics ToolsBudget Management SoftwareProject Management ToolsCommunication Platforms

Industry Keywords

Member EngagementHealth Plan RenewalVoluntary DisenrollmentService RecoveryMarketing ComplianceBusiness ConductInformation Security Policies

About the role

Key responsibilities & impact

Lead integrated member retention marketing strategies to improve health plan renewal, reduce voluntary disenrollment, strengthen member engagement, and increase lifetime value
Develop data-driven, personalized communications and experiences across the member lifecycle, including onboarding, benefit utilization, satisfaction, renewal, and at-risk member intervention
Analyze member behavior, experience, utilization, demographic, channel, and market data to identify retention drivers, barriers, and at-risk segments
Define retention audiences, journeys, messaging, channel mix, test plans, forecasts, and performance measures
Develop integrated member retention plans covering onboarding, education, engagement, service recovery, renewal, and win-back initiatives
Build forecasts and business cases for retention programs
Lead cross-functional development and execution of personalized, omnichannel member communications
Establish retention KPIs and measurement plans; track performance and recommend optimizations
Partner with Marketing, Product, Sales, Service, Clinical, Digital, Analytics, Operations, Compliance, and other stakeholders
Guide marketing team members in developing retention briefs, audience strategies, member journeys, testing roadmaps, forecasts, and performance reporting
Manage campaign and program budgets, vendor resources, timelines, approvals, risks, and reporting
Communicate plans, results, risks, and recommendations to stakeholders and senior management
Ensure communications are member-centered, brand-aligned, accessible, and compliant
Evaluate test-and-learn results to optimize programs and shape future retention strategies
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business or related field
6 years’ experience may substitute for the required degree
Minimum 8 years' experience coordinating end-to-end delivery of marketing strategy programs
3–5 years' experience managing cross-functional teams and creative development
2–5 years' experience developing forecasts and ROI analysis
2–5 years' experience developing marketing plans, including tactical development and budget
Experience in creativity and marketing strategy work within programs with complex deliverables
Experience overseeing cross-functional teams and leading matrix team members
Experience working across multiple organizations to successful project completion
Experience prioritizing and managing a large volume of projects to completion
Excellent business writing skills
High standard of professional conduct
Demonstrated ability to manage a budget
Ability to present marketing programs to internal and external stakeholders and executives
Proactive learning and adaptation to new marketing technologies, tools, and AI-powered marketing platforms
English; no additional language required
Compliance with HIPAA, company privacy and information security policies, Code of Business Conduct, and applicable laws and regulations

Benefits

Comp & perks

Hybrid work arrangement with 3 days a week onsite in Pittsburgh (Tuesday, Wednesday, Thursday)
Reasonable accommodations for individuals with disabilities
Equal employment opportunity and nondiscrimination protections
HIPAA, privacy, and data security compliance support and policies