Account Director – Integrated Marketing

Highwire

. Independently manage and execute standalone social and influencer strategy and programs .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $110,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing social and influencer marketing strategies, with a strong focus on integrated marketing campaigns and client relationship management. Proficient in analyzing campaign performance and providing actionable insights to enhance marketing effectiveness.

Highest-signal resume keywords

Social Strategy DevelopmentInfluencer Marketing ExecutionIntegrated Marketing Campaign ManagementClient Relationship ManagementMarketing Analytics Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social MarketingInfluencer MarketingIntegrated MarketingCampaign Performance AnalysisContent CollaborationBudget ManagementWorkflow OptimizationData InterpretationProgram ManagementClient Communication

Soft Skills

Organizational SkillsProactive MindsetSolutions-Oriented ApproachMentoringCross-Sector Collaboration

Certifications & Qualifications

Bachelor's Degree in Integrated MarketingBachelor's Degree in JournalismBachelor's Degree in CommunicationsBachelor's Degree in Public Relations

Industry Keywords

Health ClientsTechnology ClientsAgency EnvironmentMarketing ChallengesClient ExpectationsBest PracticesCreative CollaborationProduction TeamsWorkstream ManagementRegulatory Complexities

About the role

Key responsibilities & impact

Independently manage and execute standalone social and influencer strategy and programs
Contribute to and help lead integrated marketing campaigns spanning social, content, paid, and web
Serve as a key day-to-day client contact and manage client conversations
Understand business objectives, target audiences, and marketing challenges, translating insights into actionable recommendations
Brief and collaborate with internal content, creative, and production teams
Provide guidance on social and influencer best practices and account management fundamentals
Oversee day-to-day workstreams, schedules, budgets, client expectations, and regulatory or approval complexities
Track and analyze campaign performance and recommend optimizations
Contribute subject-matter expertise to health and technology proposals and pitches
Identify opportunities to streamline workflows and improve efficiency

Requirements

What you’ll need

Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field
Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment
Demonstrated ability to run standalone programs in at least one core discipline (social or influencer)
Demonstrated experience working with health and/or technology clients
Openness and ability to work cross-sector strongly preferred
Proven, hands-on experience executing social strategy and influencer marketing programs
Working knowledge of how social and influencer marketing connect to broader integrated campaigns (content, paid, web)
Experience briefing and collaborating with creative (design) and production teams
Ability to manage client relationships and conversations directly
Experience managing or mentoring junior team members is a plus
Solid understanding of marketing analytics and ability to interpret data to inform recommendations
Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously
A proactive, solutions-oriented mindset with a strong commitment to client success

Benefits

Comp & perks

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
A supportive, inclusive, and collaborative workplace where you can grow and do your best work