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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud Engagement and Data 360, with a strong focus on technical design, data integration, and compliance with privacy regulations. Proficient in building and troubleshooting marketing automation solutions while guiding clients on personalization strategies and data readiness.
Highest-signal resume keywords
Salesforce Marketing Cloud Engagement DevelopmentJourney BuilderData 360 ImplementationAMPscriptREST and SOAP APIs Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLSSJSAutomation StudioContact BuilderContent BuilderData QualityDeliverabilityConsent ManagementData MappingIdentity Resolution
Soft Skills
Client EngagementRequirements GatheringProblem SolvingMentoring
Tools & Technologies
Marketing Cloud ConnectMiddlewareCloudPagesDynamic Content
Certifications & Qualifications
Salesforce Marketing Cloud DeveloperMarketing Cloud Engagement ConsultantData 360 Consultant
Industry Keywords
CAN-SPAMGDPRCCPAData Privacy ComplianceMarketing Automation
Tech Stack
Tools & technologiesCloudSOAPSQL
About the role
Key responsibilities & impact- Lead technical design for Marketing Cloud Engagement and Data 360 engagements
- Guide data models, journey architecture, integration patterns, and activation approaches
- Translate marketing goals into decisions balancing deliverability, data quality, maintainability, and cost
- Build and troubleshoot Journey Builder journeys, Automation Studio processes, AMPscript, SSJS, SQL, dynamic content, CloudPages, and preference centers
- Configure Data 360 data streams, map source data, design identity resolution, and build calculated insights and segments
- Activate Data 360 segments to Marketing Cloud Engagement and other channels
- Integrate Marketing Cloud with Salesforce CRM and external systems through Marketing Cloud Connect, REST and SOAP APIs, and middleware
- Diagnose sync failures, data mismatches, and send errors
- Establish engineering expectations covering testing, data validation, rendering, deliverability, consent and privacy compliance, documentation, and deployment
- Advise client marketing and technology leaders on personalization strategy, data readiness, and real-time and AI-driven engagement
- Clarify data ownership and acceptance criteria and support AI use cases with dependable profile data
- Contribute to discovery, estimates, and user stories
- Identify dependencies and delivery risks and help clients choose supportable approaches
- Turn engagement lessons into maintained patterns, code snippets, and reusable assets
- Review others' builds and help less experienced developers grow
Requirements
What you’ll need- 5+ years of hands-on Salesforce Marketing Cloud Engagement development
- Experience with Journey Builder, Automation Studio, Contact Builder, and Content Builder
- 2+ years implementing Data 360 (Data Cloud)
- At least one Data 360 implementation delivered to production
- Current hands-on proficiency in AMPscript, SSJS, and SQL
- Ability to build, test, deploy, and troubleshoot solutions and review others' code and designs
- Experience integrating Marketing Cloud with Salesforce CRM and external systems through Marketing Cloud Connect and REST and SOAP APIs
- Understanding of data quality, consent management, deliverability, and privacy regulations such as CAN-SPAM, GDPR, and CCPA
- Experience working directly with clients, leading requirements sessions, explaining tradeoffs, and turning agreed approaches into working builds
- All applicants must reside in the U.S. and hold US Citizenship
- Must be able to provide a valid LinkedIn profile
- Salesforce certifications such as Marketing Cloud Developer, Marketing Cloud Engagement Consultant, or Data 360 Consultant are useful
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- Holiday pay
- Vacation
- Personal and family sick leave
- Reasonable accommodations throughout the hiring process
